Streaming platform OrkaTV has teamed with Comcast’s FreeWheel adtech firm on a product designed to help marketers reach target audiences for their advertising in the FAST sector. The partnership allows marketers using FreeWheel to access OrkaTV’s more than 3,500 free ad-supported streaming TV channels. The end result is expected to be “access to a more diverse pool of FAST ad inventory” that in turn helps drive up demand for inventory, according to the firms, which say the “more accurate contextual advertising targeting abilities” also raise the ante. Continue reading Comcast’s FreeWheel Teams with OrkaTV to Target FAST Ads