In a deal said to be reshaping the global advertising industry, Omnicom has reached a definitive agreement to acquire a major rival, the Interpublic Group (IPG), in a stock-for-stock transaction. If the deal receives regulatory approval, the New York-based ad giants will combine to form an agency that will be the largest in the world, bringing together ad legends TBWA Worldwide and McCann Worldgroup for what CNBC estimates will be more than $26 billion in annual revenue. The merger joins “world-class, highly complementary data and technology platforms” at a propitious time, thanks to seismic, AI-driven advances in marketing and adtech. Continue reading Omnicom Will Acquire Interpublic in Major Ad Industry Merger

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

Anthropic has launched a paid tier catering to business customers as well as a free mobile app for iOS users featuring its chatbot Claude. The generative AI startup — which has backing from Amazon, Google and Salesforce — is positioning itself to compete with companies like OpenAI, Google and Microsoft that focus on enterprise plans for revenue while also offering individual plans. Anthropic’s Team plan starts at $30 per user per month, on par with competing enterprise products, and requires a minimum of five seats. Anthropic has been beta testing Team over the past few quarters in industries including legal, tech and healthcare. Continue reading Anthropic Debuts Enterprise Plan, Free Claude App for iPhone

Salesforce has launched AI Cloud, adding generative AI across all its sales, service, marketing, commerce and IT tools. The AI Cloud suite for enterprise is built around Einstein, which Salesforce says is the first AI for CRM, and its new Einstein GPT Trust Layer, designed to deter large-language models from retaining sensitive customer data. “This separation of sensitive data from the LLM will help customers maintain data governance controls while still leveraging the immense potential of generative AI,” Salesforce says. The AI Cloud platform integrates Salesforce tools including Data Cloud, Flow, MuleSoft and Tableau and works with third party apps. Continue reading Salesforce Debuts ‘AI Cloud’ Turnkey Generative Tools Suite

On the heels of debuting conversational AI to search, Microsoft is leveraging artificial intelligence in corporate applications that have traditionally been dominated by competitors like Oracle, Salesforce and SAP. Dynamics 365 Copilot is an AI assistant debuting in preview as part of the software giant’s business suite. Based on technology from OpenAI, it is designed to handle tasks including sales, marketing, customer service and supply chain. It can also draft contextual chat and email answers to customer-service queries. Targeting customers and categories for sales pitches and writing product listings for e-commerce are also among its skills. Continue reading Microsoft’s Dynamics 365 Copilot Brings AI to Business Apps

Marketing platform Mailchimp just launched its own entertainment division, Mailchimp Presents, to produce short-form original series, movies and podcasts with a focus on the common experiences and struggles of entrepreneurs and small business owners. “These folks are often isolated, thinking about work all the time,” said Sarita Alami, production lead of Mailchimp Presents, and the company’s senior manager of brand marketing. “We have this great opportunity to create content that resonates with them in a way that hopefully reminds them that they’re not alone.” Continue reading Mailchimp Aims For Entrepreneurs with Entertainment Unit

Beacons, hardware devices that can be detected by mobile apps, have seen interest from fields other than just retail. According to a new report from ABI Research, retail is one of the smallest markets for iBeacon and Bluetooth Low Energy-powered devices. While stores can better communicate with customers via apps — through special offers, alerts and ads — even more interest has developed in asset tracking, personal location, and connected home markets. Continue reading Beacon Market Projected to Reach 60 Million Devices by 2019

Redbox, the nation’s largest DVD renter, is uninstalling more than 500 kiosks, renegotiating contracts with studios for more favorable content rights, and optimizing its streaming service, Redbox Instant. These changes come as the company faces several challenges: revenue rose only three percent last year after double-digit increases in past years, good locations for kiosks are dwindling, and Redbox Instant only accounts for less than 1 percent of video-on-demand rentals. Continue reading Redbox Refocuses as Sales and Streaming Service Stagnate

The symbiotic ideas of controlling your online personal data and the value of big data analytics to companies were major themes during the March 19-20 New Digital Economics conference produced by STL Partners. Thought leaders addressed personal privacy concerns that could lead to a social movement and industry self-regulation as well as changes to how companies manage strong relationships with their customers. Continue reading New Digital Economics Conference: Big Data Versus Privacy