The Consumer Technology Association is expecting more than 4,000 companies to showcase exciting new products, services and technologies at CES 2018 next month in Las Vegas. Our audience should be particularly interested in C Space at CES, which examines “disruptive trends and how they are going to change the future of brand marketing and entertainment.” For those interested in attending CES January 9-12, CTA is offering the ETCentric community free Exhibits Plus passes. Use the discount code ETC2018 when registering (offer expires 12/22). Continue reading Entertainment Meets Technology at CES 2018: Discount Code

Virtual reality, augmented reality and immersive experiences crossed over the apex of the hype curve and are now tracking the slope of enlightenment as they develop into niche market applications or pivot into location-based entertainment. Resolution, frame rate, horizontal and vertical field of view in the HMDs (head mounted displays), and head and body tracking technology, have all improved over the last year with further advances expected next month at CES 2018 in Las Vegas. This applies equally to next generation HMDs, projection, and heads-up approaches to immersive experiences. Continue reading VR and AR Expected to Further Redefine Experiences at CES

At last year’s CES, wearables were a viable category but had lost a bit of the luster of previous years, as consumers were deluged with competing fitness bands, smartwatches and even smart fabrics and jewelry. Although many of the entrants were intriguing, nothing popped out as revealing the path forward. CES 2018 promises to be similar, with some notable exceptions. Shipments in the wearables market are at an all-time high, but few manufacturers think wearables will have a significant impact on their bottom line in 2018. Continue reading Smartwatches, Fitness Bands Still Dominate Wearables Sector

For 20 years the quest and definition of Ambient Intelligence (AmI) has been the purview of think tanks and device manufacturers. Defined in the 1990’s by Eli Zelkha and a team at Palo Alto Ventures, the pursuit of pervasive presence for humans and responsive connection with the computed environment has been the goal of multinationals and government entities. Most recently, the concept of creating environments that are responsive to the presence of individuals is making its way into the consumer electronics and personal computing space, which we expect will make a compelling splash next month at CES in Las Vegas. Continue reading CES to Offer New Take on the Future of Ambient Experiences

ETC@USC’s coverage of CES 2018 (formerly the International Consumer Electronics Show) is underway as ETCentric begins its series of preview stories. Between now and the start of CES on January 9 in Las Vegas, our team will explore emerging trends and technologies with a focus on how these innovations may impact or influence media and entertainment. Even with more than 3,900 companies filling 2.5 million square feet with new products, services and technologies that span every industry, we’ve identified three broad segments that will help us organize our coverage: Input, Throughput and Output. Continue reading ETCentric Begins CES Coverage with Advance Sector Reports

The FCC is scheduled to vote today on the long-awaited ATSC 3.0 broadcast standard. On the eve of the vote, privacy advocates have expressed concern that the standard allows broadcasters to harvest data about individual viewing habits so that advertisers can target their pitches, and there are no rules governing how broadcasters handle the data. In its 109-page proposal for the new rule, the FCC does not mention the issue of privacy. Broadcasters perceive the rule as a way to catch up to Facebook, YouTube, Amazon Prime and others. CTA president Gary Shapiro defends the standard and suggests the vote is being politicized due to the Sinclair-Tribune merger proposal. Continue reading Consumer Groups Say Next Gen TV Standard Ignores Privacy

According to the Consumer Technology Association, 170 million people (68 percent of U.S. adults) plan to purchase tech gifts this holiday shopping season. While the CTA’s annual report indicates tech spending is expected to only increase 1 percent to $96.8 billion during Q4, it still represents a new record following a strong 2016. “On the surface, it sounds pretty weak, but we saw 3.8 percent holiday growth in 2016,” said Steve Koenig, CTA’s senior director of market research. “That’s a tough act to follow. It’s hard to post 3 percent to 4 percent growth rates year after year.” Headphones, drones, VR headsets, 4K TVs, laptops and smartphones are among the products predicted to be top-sellers. Continue reading CTA: 170 Million to Purchase Tech Gifts This Holiday Season

The United Nations’ 191-member state International Civil Aviation Organization held its first-ever symposium to solicit industry ideas on global operating standards for drones. Held at the ICAO’s Montreal headquarters, the two-day event was not aimed at establishing specific rules but rather to spur discussion and ideas among those already involved in the drone industry. Amazon, NASA, Boeing and General Electric participated along with leading industry trade associations and Chinese and Brazilian researchers. Continue reading UN Civil Aviation Group Brainstorms Global Drone Standards

Google and other members of tech trade groups have gone up against the entertainment industry’s chief lobbying organizations in recent years, but now the tech firms are describing themselves in a new light. “We are the new faces of the American content industry, winning Emmys and Oscars, providing distribution for streaming-only Grammy winners, while creating services that address the challenge of piracy by allowing consumers to legally access content globally,” states a letter sent to U.S. Trade Representative Robert Lighthizer, which details concerns regarding the North American Free Trade Agreement. Continue reading Internet Firms Now Describe Themselves as Content Leaders

The Consumer Technology Association projects that antenna sales in the U.S. will jump 7 percent to about 8 million units, driven largely by consumers who are accessing HBO, Hulu, Netflix and other services online. While today’s antennas “can be hidden behind a flat TV or hung like a picture frame,” notes The Wall Street Journal, a June survey by the National Association of Broadcasters found that 29 percent of Americans are not aware that television content is available for free. The confusion may linger from the 2009 HD transition, despite the FCC’s efforts to educate the public. While today’s consumer may not think of the older tech as a practical means of saving money, WSJ cites examples of viewers using antennas to watch free local programming. Continue reading Growing Number of Viewers Are Using Antennas for Free TV

The Consumer Technology Association forecasts 3.2 percent growth for the U.S. CE industry this year, for a total estimated $321 billion in retail revenue. For the first time, drones, OLED TV and virtual reality tech are predicted to surpass the $1 billion revenue milestone, according to CTA’s latest “U.S. Consumer Technology Sales and Forecasts” report. Smart home devices, wearables, 4K TVs and voice-controlled digital assistants are among the categories projected to experience significant increases. “Revenue growth in the consumer technology industry is exceeding expectations,” said Gary Shapiro, CTA president and CEO. Continue reading CTA Report: CE Industry Growth Is ‘Exceeding Expectations’

An NAB panel on upcoming changes in Digital TV, moderated by NAB vice president of spectrum policy Alison Neplokh, focused on the challenges and promises of deploying ATSC 3.0., or as an increasing number of industry experts are dubbing it, Next Gen TV. Neplokh noted that FCC chair Ajit Pai stated the rules will be in place by the end of 2017, enabling broadcasters to adopt it quickly. South Korea is also going online with ATSC 3.0 next month, allowing U.S. broadcasters to learn from its experiences. Continue reading NAB 2017: Next Gen TV Will Bring Innovation, New Revenues

Drones are a booming industry sector. Gartner Research says global drones sales in 2016 bumped up 60 percent to 2.2 million, with revenue growing 36 percent to $4.5 billion. The Consumer Technology Association reports that hobbyists in the U.S. purchased 2.4 million drones in 2016, compared to 1.1 million in 2015. But it isn’t easy to nail down sales numbers for drones, given that the definition for what constitutes a drone varies. Gartner calls an aircraft that can connect to the Internet a drone, a “conservative” definition.  Continue reading Sales of DJI Drones Are Going Sky-High as Market Takes Off

Virtual assistants that serve as a new voice-activated hub to the connected smart home and our ecosystem of personal electronics have grabbed the spotlight at this year’s CES. Aided by advances in artificial intelligence software that enable improved speech interaction with devices, tech giants such as Amazon, Google, Microsoft and others are battling for dominance in the digital assistant space. These companies are looking beyond smartphones and PCs toward a world in which voice-based systems become a standard feature in TVs, cable boxes, home appliances and connected vehicles. If the headlines are any indication, it seems that Amazon’s Alexa has taken an early lead in this race. Continue reading Digital Assistants Grab Spotlight at CES, Alexa Leads the Pack

At CES 2017, Razer debuted Project Valerie, an ambitious laptop with three 17-inch 4K displays, two of which slide out from each side, with overlapping bezels at the interlocking edges. Despite the rather large footprint, the system is “surprisingly svelte,” at about one-and-a-half inches thick and 12 pounds, with Razer’s matte black styling and a sturdy unibody enclosure. Project Valerie is based on the Razer Blade Pro, with support of the very powerful Intel Core i7-7700HQ and Nvidia GTX 1080 processors. Continue reading Razer Debuts 3-Screen Project Valerie, Models Stolen at CES