In 2016 the definition of virtual reality became somewhat diluted as it entered mainstream culture. Everything from non-interactive 360 videos viewable on a tablet to free-roaming full-body head-mounted display experiences inside warehouse spaces was marketed as VR. We saw ‘magic window’ VR experiences, a push for consumer HMDs including Gear VR, Oculus Rift, HTC Vive and PlayStation VR, and the introduction of low-cost alternatives such as Google Cardboard. It should come as little surprise that more than 210 companies exhibiting at CES 2017 use the keywords AR and/or VR in their descriptions; 72 are clustered in the Gaming and VR Marketplace section in South Hall Lower Level between spaces 21760 and 26025. Continue reading Virtual Reality Will Be a Major Force at CES 2017 Next Month

Until “Pokémon Go” burst onto the scene last summer, augmented reality was developing quietly in the shadow of virtual reality. With the spike of awareness around the success of “Pokémon Go,” we are rapidly redefining and evolving our ideas of what an AR experience can be. The AR landscape includes developers, storytellers, world builders, platforms and SDKs, apps and browsers, glasses and lenses, image recognition, spatial audio and spatial awareness tech, haptic feedback and other sensory input/output tools, agencies, research institutions, and more. We expect AR to be a major topic at next month’s CES 2017. Continue reading AR Experiences a Breakout Year, More to Come at CES 2017

At CES 2017, Honda’s theme will be a “cooperative mobility ecosystem,” a confluence of last year’s two showstoppers: autonomous driving and the rise of artificial intelligence. These arenas could foster mass adoption of differential privacy. Data aggregation is critical to the success of autonomous driving, and the AI-centric, newly coined notion of autonomous living, but this collection requires user buy-in. With nearly half of all Internet users expressing that privacy and security concerns are limiting their use of the Internet, new means of protecting user data will be a key theme throughout CES. Continue reading CES Will Showcase Differential Privacy for Autonomous Living

Alphabet just spun off its research lab X’s autonomous vehicle project into a separate company named Waymo, to be led by chief executive John Krafcik. The move means the company believes its driverless car technology is nearing readiness for commercialization, due to advancements in sensor technology and breakthroughs in machine learning. Although Alphabet was an early leader in this field, the company has struggled to build a business around the technology, as Tesla, Uber and GM have moved forward. Alphabet is working with Fiat Chrysler on a ride-sharing service to launch next year. Continue reading Alphabet’s Waymo Driverless Vehicle Unit Partners With Fiat

Artificial Intelligence is finally here. After nearly 50 years in the doldrums of research, the science of designing “thinking machines” has jumped from academic literature to the lab, and even from the lab to the store. This is largely because its precursor, machine learning, has been enjoying a dramatic revival, thanks in part to the commoditization of sensors and large-scale compute architectures, the explosion of available data (necessary to train advanced machine learning architectures such as recurrent neural networks), and the always burning necessity for tech companies to find something new. We expect AI to have a significant presence at next month’s CES in Las Vegas. Continue reading CES: From Learning to Thinking Machines – the AI Explosion

Eighty-four million wearables were sold in 2015, and experts are predicting the market will grow to 245 million by 2019. That means that, once again, CES 2017 will be the venue to check out the latest commercially available products and the newest technologies that will power wearables of the future. MEMS and sensors are key to wearables’ capabilities and, Karen Lightman, executive director of the MEMS Industry Group, says CES 2017 will showcase some “exciting” new wearables features. Continue reading CES: Wearables Sporting New Capabilities in Maturing Market

A future ambient business model would change the way we think about screens, mobile and IoT in a post-device world — an emerging reality that we expect to see illustrated at CES 2017. Recently, a look at what it means for businesses to operate in a post-device world has surfaced in forward-thinking analyses. Specifically, some reports have examined how Apple continues to prosper as customers increasingly do almost everything on anything. At UBS, analyst Steve Milunovich thinks Apple is already moving towards an ambient (present on all sides) paradigm, with a proliferation of devices that increasingly allow you to interoperate seamlessly across a full range of digital formats. In this new paradigm, the real growth will likely be extensions of services. Continue reading Ambient Paradigm Has Implications for Media & Entertainment

A look at the line-up of keynote speakers for the upcoming CES 2017 show in Las Vegas confirms the Consumer Technology Association’s expanding worldview and provides a leading indicator of what to expect when the sprawling show opens on January 5. The “night before” keynote, made famous by Bill Gates, is now a coveted timeslot occupied this year by Nvidia co-founder and CEO Jen-Hsun Huang, making his first CES keynote presentation. Nvidia’s substantial investment in artificial intelligence along with its well-established achievements in self-driving cars, VR, and gaming are likely topics. Continue reading CES 2017 Keynote Speaker Line-Up Foretells Scope of Show

Extensive, in-depth coverage of CES 2017 by ETC@USC begins the week of December 5th with a series of preview stories exploring the top CE trends and technologies — and their significance to the entertainment industry. CES, the global gathering place for innovation and tech, is presented by the Consumer Technology Association (CTA) and runs January 5-8 in Las Vegas. CES 2017 marks the 50th anniversary of the conference. Since the first Consumer Electronics Show in 1967, more than 700,000 products have debuted in what CTA calls “the world’s gathering place for all who thrive on the business of consumer technologies.” Continue reading December Previews to Launch ETC’s Coverage of CES 2017

Shawn DuBravac, chief economist of the Consumer Technology Association outlined the CTA’s projections for retail holiday sales. Anticipating a 3.1 percent increase over 2015 in consumer holiday spending on tech, top product categories include televisions, laptops and smartphones. Emerging categories such as wearables, drones and VR headsets are also projected to have a strong showing this season. DuBravac noted the top five tech trends to watch for at January’s CES: vocal computing, intelligent systems connecting diverse objects, self-driving cars and driver-assist technologies, artificial intelligence, and VR and AR entertainment. Continue reading CTA Predicts Black Friday Will Be a ‘Record Breaker for Tech’

In a 21-page petition, a group comprised of the NAB, America’s Public Television Stations, the Consumer Technology Association and the AWARN Alliance is asking the FCC to authorize use of the new ATSC 3.0 transmission standard — what the collective refers to as “Next Generation TV” — in order to improve delivery of 4K broadcasting, streaming to smartphones and tablets, personalization features and IP-based services. ATSC 3.0 “will create the bedrock for continuing innovation by the television industry for decades to come,” claims the petition. Continue reading ATSC 3.0: NAB Calls on FCC to Authorize Next Generation TV

The Apple Watch is leading the pack in smartwatch sales. Last year, it captured 52 percent of market share in the 8 months since its April debut. Android Wear, the smartwatch platform behind wearables from Huawei, Motorola, Fossil, Asus and Sony, followed with less than 10 percent of market share. Apple’s domination is making investors reluctant to believe that other companies like Fitbit can compete. While Juniper Research data places Apple on top, the market is still relatively new and a lot could change in the next couple of years. Continue reading Apple Claims Early Lead in the Emerging Smartwatch Market

At CES 2016, attendees could be astronaut Mark Watney in “The Martian VR Experience,” accomplishing many of the tasks he did in the movie. Using the Oculus Rift headset and Oculus Touch handheld controllers, the “VR Experience,” executive produced by the film’s director Ridley Scott and “Experience” director Robert Stromberg, is fully interactive and makes use of the Rift’s positional tracking system. 20th Century Fox, Fox Innovation Lab, RSA Films and The VR Company collaborated on the project. Continue reading ‘The Martian VR Experience’: Cinema, Video Game or Both?

According to CES producer the Consumer Technology Association (CTA), this year’s confab drew more than 170,000 industry professionals to Las Vegas. The show featured 3,800+ exhibitors covering 2.47 million square feet of exhibit space. Attendees represented over 150 nations and 100 delegations, including the first Cuban delegation. More than 6,000 media members attended this time around. The #CES2016 hashtag generated nearly 1.28 million mentions and CTA claims there were 15.2 billion potential social media impressions during CES week. Continue reading CTA: 170,000 Attendees Gather in Las Vegas for CES 2016

During CES in Las Vegas, Motorola Mobility chief operating officer Rick Osterloh suggested that Lenovo has plans to phase out the Motorola brand. In the wake of news media and analyst confusion resulting from Osterloh’s comments, the company issued a statement to provide clarification, noting that the Motorola name or organization is not being dismantled, but is instead looking to “evolve” under parent company Lenovo. As part of that initiative, the company is looking to “streamline” its products under two brands — Moto and Vibe. Lenovo acquired Motorola Mobility from Google in 2014. Continue reading Motorola Provides New Context to Comments Made at CES