Telecommunications attorney and FCC Commissioner Anna Gomez, in conversation with CTA Vice President of Regulatory Affairs David Grossman on the CES stage, talked about her decision to cast a vote to restart net neutrality rules. “I agree with a lot of what [FCC Commissioner Brendan] Carr said about it,” she explained, referring to his remarks deeming net neutrality not as relevant as it was in the early 2000s. “But broadband connectivity is central to everyone’s lives and it’s important to have guardrails to make sure that all consumers benefit from a competitive product.” Continue reading CES: FCC Commissioner Anna Gomez on Spectrum Strategy

The FCC’s Brendan Carr, the senior Republican Commissioner, in conversation with Consumer Technology Association Senior Director of Regulatory Affairs Rachel Nemeth, addressed the fact that the FCC’s spectrum auction authority has expired. FCC Chairwoman Jessica Rosenworcel and her fellow Commissioners have called for its renewal. Nemeth asked Carr to comment on how the end of spectrum auctions would impact technologies such as voice recognition and IoT devices that are “on the cusp” of coming together to be “more seamless and practical for the consumer.” His answer was that spectrum is vital for connectivity and “our geopolitical leadership.” Continue reading CES: FCC Commissioner Brendan Carr Addresses Spectrum

Consumer Technology Association Senior Vice President of Government Affairs Michael Petricone moderated a lively CES panel on the importance of fostering a dynamic and competitive marketplace, which, he says, has “profound implications for technology and how we live.” “CES is the most appropriate place to have this conversation,” he noted. Those in support of antitrust regulation didn’t have much of a chance to make its case, as the panel was composed of four ardent anti-regulation advocates, with a single panelist who stood up for the ongoing need for antitrust regulation in today’s market. Continue reading CES: Panelists Discuss Competitive Merits of Anti-Regulation

TCL’s new 115-inch mini-LED television is drawing crowds at CES 2024, where it’s garnering notice for its 20,000 local dimming zones and 5,000 nits peak brightness. The IMAX Enhanced TV has a 120Hz QLED display panel with anti-glare coating. The model, TCL QM891G, also features built-in 6.2.2-channel Dolby Atmos speakers and an ATSC 3.0 tuner for NextGen TV broadcasts. TCL says its new smart TV is 2.5 times brighter than any currently available television. The company also debuted two other mini-LED TVs (at 75-98 inches) and a pair of new QLEDs (43-98 inches). All of them offer 4K resolution. Continue reading CES: TCL 115-Inch Mini-LED TV Has 20,000 Dimming Zones

In a CES conversation with Consumer Technology Association Senior Director of Regulatory Affairs Rachel Nemeth, FTC Commissioner Rebecca Slaughter discussed the Commission’s work on AI-enabled impersonation fraud, privacy, and right of repair. Taking the stage just after FDA Commissioner Robert Califf, Slaughter said she wanted to co-sign his plea for “full visibility of the work we do.” “We have responsibility to all Americans to make sure they are represented in the substance of the work we do,” she said. “The same is true for industries that want to reach all Americans.” Continue reading CES: FTC Commissioner Rebecca Slaughter on AI Regulation

National Institute of Standards and Technology Director Dr. Laurie Locascio, the Under Secretary of Commerce for Standards & Technology, opened a CES discussion on the U.S. Cyber Trust Mark for certification of IoT devices by highlighting “how government and industry can work together to make IoT devices safe and secure — and drive U.S. innovation and productiveness.” “We believe in the power of partnership,” she noted, listing the Consumer Technology Association as an important partner along with academia and consumers in “fostering an environment that enables innovation.” She said this work led to the FCC’s proposal for a Cyber Mark Trust labeling program. Continue reading CES: Government, Industry Stakeholders on IoT Certification

Musician will.i.am of the Black Eyed Peas — who is also a noted technologist, entrepreneur, investor and philanthropist — discussed his work with Mercedes-AMG, why he attends the CES conference each year in Las Vegas, and his vision of the future. In 2022 he was asked by Mercedes to reimagine a vehicle. He loves pattern-matching, he said, and seeing how things align. After developing ideas with his team and auctioning off the working prototype WILL.I.AMG to raise funds for his inner-city education philanthropy, he went back to Mercedes with a simple but powerful pitch with a focus on audio. Continue reading CES: Will.i.am Discusses the Intersection of Music and Tech

Introduced by Consumer Technology Association VP of Regulatory Affairs David Grossman, FDA Commissioner Robert Califf took the CES stage with interviewer Lisa Dwyer, a partner at international law firm King & Spalding. Califf noted the monumental differences in technology that have taken place between his first stint at the Food & Drug Administration in 2015 and today. “The changes are so dramatic, it’s hard to characterize them,” he said. “We’re moving into a different world.” He’s excited about “the hundreds of products with AI” that can bring so much good to the market but also noted the potential harms. Continue reading CES: FDA Commissioner Robert Califf on Bias in Healthcare

Dr. Fei-Fei Li, Stanford professor and co-director of Stanford HAI (Human-Centered AI), and Andrew Ng, venture capitalist and managing general partner at Palo Alto-based AI Fund discussed the current state and expected near-term developments in artificial intelligence. As a general purpose technology, AI development will both deepen, as private sector LLMs are developed for industry-specific needs, and broaden, as open source public sector LLMs emerge to address broad societal problems. Expect exciting advances in image models — what Li calls “pixel space.” When implementing AI, think about teams rather than individuals, and think about tasks rather than jobs. Continue reading CES: Session Details the Impact and Future of AI Technology

Lindsey Slaby of brand strategy consultancy Sunday Dinner opened a CES panel discussion on storytelling by noting Google’s phase-out of third-party cookies in 2024. Sophie Bambuck, CMO of outdoor performance clothing and gear company The North Face, admitted that she’s “a little scared.” “But it’s getting me excited about what this means for creative work,” she added. “What this most likely means is that we’re going to have to go back to basics to find ways of engaging so people will want to connect to your brand.” Panelists told tales of innovative ways they related organic stories to connect with customers. Continue reading CES: Crafting Effective Brand Stories in Today’s Marketplace

Xreal, the Chinese XR company formerly known as Nreal, debuted its Air 2 Ultra AR glasses at CES 2024 this week in Las Vegas, with the $699 item scheduled to ship to U.S. buyers in March, crowding the February 2 release date Apple just announced for its $3,500 Vision Pro mixed reality headset. Though currently aimed at developers, who can preorder now, the Air 2 Ultra will be available for purchase online from Xreal to anyone in France, Germany, Italy, Japan, Korea, the Czech Republic, the Netherlands and the UK, in addition to China and the United States. Continue reading CES: Xreal Offers Spatial Computing with Air 2 Ultra for $699

Xgimi wants to bring the IMAX experience to your living room. The China-based company has unveiled what it says is the first long-throw home projector to earn certification as IMAX Enhanced, a designation previously limited to premium units. Xgimi’s Horizon Max projector is intended for mass market viewing enthusiasts. The IMAX Enhanced specifications include Dolby Vision and DTS:X sound. The Horizon Max promises 3,100 ISO lumens brightness and a contrast ratio of 2,000:1. Pricing was not disclosed at the CES 2024 product announcement, but the projector is expected to ship in the second half of this year. Continue reading CES: Xgimi Announces First IMAX Enhanced Home Projector

Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

During a CES 2024 panel on “Amazon Streaming: Clay Tablets to Streaming TV — The Evolution of Storytelling,” moderator Carly Zipp, who is Amazon global director of brand marketing, asked panelists for their favorite stories, recounting that her son replaced her bedtime stories with ChatGPT. Lauren Anderson, Amazon Studios head of AVOD originals and unscripted programming, picked the story of Tracy Chapman’s song “Fast Car.” “It shows how stories can resonate through generations, genres, geographies, and ethnicities,” she said. For GroupM global CEO Christian Juhl, the stories of Hans Christian Andersen were formative in his childhood. Continue reading CES: Marketers Look at Evolution of Storytelling with AI Twist

Seattle-based tech firm Ixana is at CES 2024 demonstrating its Wi-R communication chip, which “reduces energy consumption by 100x compared to radiative wireless technologies like BLE, Wi-Fi, cellular, Zigbee and Z-Wave, enabling a paradigm shift in wearable technology,” according to the company, which nabbed a CES Innovation Award. The 4Mbps YR22 Wi-R chip offers “continuous charging-free body-worn health monitoring, video streaming for extended reality, and intuitive human-computer interaction,” Ixana says, explaining it works via algorithms that run via distributed computing on battery-powered devices. Continue reading CES: Ixana Transforms Human Body into Networked Receiver