Adobe is challenging Salesforce and other customer management platforms with a suite of AI agents launching within its flagship Adobe Experience platform. Adobe’s customizable Experience Platform Agents can perform tasks like optimizing websites, generating content, identifying targeted audience sectors and more. New tools include the Adobe Experience Agent Orchestrator and Brand Concierge, which serves customers a personalized website experience based on prior interactions. Introduced at Adobe Summit 2025, the new products are engineered to drive Customer Experience Orchestration (CXO) in the era of artificial intelligence. Continue reading Adobe Unveils Host of AI-Powered Customer Experience Tools