Roku has inked a multi-year deal whereby data from Roku’s platform will be incorporated in the upcoming Nielsen ONE cross-media measurement product and Roku will acquire Nielsen’s Advanced Video Advertising (NAV) business, which will enable it to offer a fully addressable advertising solution for TV programmers. Under the terms of the deal, Roku will have Nielsen’s video automatic content recognition (ACR) technology and its dynamic ad insertion (DAI) system, allowing it to offer targeted, household-level advertisements. Continue reading Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

Scripps Networks Interactive has partnered with TV Everywhere platform provider Anvato to offer viewers new live streams of the Cooking Channel, DIY Network, Food Network, HGTV and Travel Channel online and via mobile devices. In addition to streaming Scripps programming, Anvato is powering dynamic ad insertion (DAI) on network websites and the Android and iOS apps for Food Network, HGTV and Travel Channel. According to Matt Smith, chief evangelist at Anvato, DAI is becoming more popular as producers look to monetize their digital services. Continue reading TV Everywhere: Scripps Offers Live Streams of Cable Channels