Apple’s debut of its streaming service, Apple TV+, has garnered outsized attention. But an examination of Apple’s spending on marketing indicates the Silicon Valley company’s main priority is its new iPhone. In September and October this year, Apple spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV+ ads. In October, for example, Apple spent $19.9 million on television commercials for Apple TV+, but, according to measurement company iSpot.tv, only $38.6 million on the new iPhone. Continue reading Apple Drops More on Ads for iPhone Than Its OTT Platform

Since AT&T launched DirecTV Now on November 30, the streaming service has experienced its share of difficulties, including missing features, billing issues and interruptions. The streaming service, developed as a replacement for cable/satellite, offers access to about 60 channels for $35/month and about 120 channels for $70/month. The service competes in the same arena as Sling TV and PlayStation Vue. AT&T acknowledges the problems faced during the launch, but chief technology officer Enrique Rodriguez states that most issues have been addressed. Continue reading DirecTV Now Experiences Rocky Start During its Initial Launch

Earlier this year, Netflix chief executive Reed Hastings said the idea of offering video downloads was a possibility — but he wasn’t more specific. Now, industry insider Dan Taitz, whose company Penthera Partners offers video downloading technology, reports that, by the end of the year, Netflix will allow subscribers to download some programs for offline viewing, a feature already in place at Amazon, Comcast and elsewhere. Frost & Sullivan principal analyst Dan Rayburn confirms Taitz’s prediction. Continue reading Netflix Plans Debut of Video Download Feature By End of Year

According to several sources, Amazon is reportedly looking into the logistics and costs of creating an online pay TV service by talking with multiple content owners about carrying their channels. These talks — with CBS and Comcast’s NBCUniversal — have been going on for several months, say the sources. Amazon already offers content via its Prime Instant Video streaming service, as well as producing its own TV content. A live service would put it in direct competition with other pay TV providers such as Comcast and AT&T. Continue reading With Elemental Buy, Amazon May Be Planning Pay TV Service