Disney Advertising has struck a deal with measurement firm EDO to examine audience engagement across multiple platforms, starting with Hulu. EDO will also provide outcome data, quantifying the effectiveness of streaming campaigns. The agreement allows Disney to provide brands with information detailing the impact of streaming ad exposure “on cross-screen digital behavior like search and site visits,” said Disney Advertising SVP of data enablement and category strategy Danielle Brown from the company’s annual Tech & Data Showcase last week. The company has also expanded its relationship with Samba TV, another vendor in the new currency space. Continue reading Disney Expands Its Ad Measurement with EDO and Samba TV

Twitter is unveiling Periscope Producer, a new feature that gives video creators a URL that they can stream to from professional gear, including cameras, editing systems, satellite trucks, VR headsets, drones, games, desktop streaming software and, eventually, 360 cameras. With its new capabilities, Periscope Producer, currently an iOS app, directly competes with Facebook’s Live API, which newsrooms, Web celebrities and others have been using to livestream content to mobile and Internet audiences. Continue reading Twitter Rolls Out Periscope Producer, Takes On Facebook Live

Whipclip’s app, which allows users to immediately and legally share clips from TV shows and other media, raised an additional $40 million in Series C financing. Led by asset management firm Eminence Capital, other investors include Institutional Venture Partners, Rain Ventures and content partners A&E, ABC, CBS, Comedy Central, Fox, Lifetime, Sony Music and Universal Music Group. Whipclip CEO Rich Rosenblatt, previously co-founder of Demand Media, states that some clips have been viewed millions of times. Continue reading Whipclip Attracts Media Partners and $40 Million Investment

Disney/ABC Television Group and Yahoo have announced a partnership extension that will integrate each other’s content across various properties. Clips from popular ABC series (including “Scandal,” “Jimmy Kimmel Live” and “Dancing with the Stars”) will be accessible via Yahoo Screen and Yahoo TV, while different segments of “Good Morning America” will feature content from Yahoo’s digital magazines and properties such as Flickr and Tumblr. ABC News and Yahoo News plan to “deepen their collaboration on major news events.” Continue reading Disney/ABC Group Strikes Expanded Content Deal with Yahoo