The Entertainment Technology Center at USC announced availability of its latest video series, “vETC | 2022,” recorded September 9-11 at SIGGRAPH 2022 in Vancouver, British Columbia. vETC is a virtual conference of significant presentations around emerging technologies and their impact on the M&E industry. The program’s focus included on-set virtual production (OSVP), in-camera visual effects (ICVFX), virtual production, adaptive production, immersive media and virtual beings. Speakers presented concepts, workflows, business models and case studies in showcasing these disruptive and enabling technologies. The videos are now available on ETC’s YouTube channel. Continue reading Virtual ETC Conference Held During SIGGRAPH in Vancouver

Sony Pictures chief technology officer Don Eklund presented a look at HDR bias light analysis. Put plainly, the colorist grades the content in a dark room, with the light behind the screen rated at between 5 and 10 nits. But the average viewer watches that same content in a room with windows and lights. “We have a fundamental problem everyone here has experienced, with light leaking in the room through drapes,” said Eklund. “It crushes the blacks and offers colors that were not intended when the images were graded.” Continue reading HPA Tech Retreat: A Look at HDR & the Ambient Light Issue

As the latest in its ongoing Digital Town Square series, the Entertainment Technology Center at USC held a symposium on “Rethinking Digital Archiving and Storage” on June 9 at Amazon’s Santa Monica facilities. Approximately 80 people from all the major Hollywood studios, archivists and post production professionals participated in the interactive forum that examined the challenges in current archiving and storage practices, the pressures to change those practices, and emerging solutions. Continue reading ETC Hosts Digital Town Square on Digital Archiving, Storage

During the ETC Cloud Innovation Conference at NAB 2016, writer/director Abi Corbin discussed “The Suitcase,” a short film produced in the cloud, about a baggage handler who innocently steals a suitcase that contains terrorist plans. The film was a follow-up to “Luna,” a run-and-gun test on producing in the cloud. Daniel De La Rosa, director of film production technologies at Universal Pictures explained, “The goal was to test next-gen cloud-based workflows as well as the C4 framework which served as the glue.”
Continue reading ‘The Suitcase’: Unpacking Lessons in Cloud-Based Workflows