Nielsen is now offering a cross-media U.S. ad performance view that takes into account advertising on controversial social platform TikTok. As a result of the integration advertisers and agencies will, for the first time, be able to compare ad performance on TikTok across all screens, including digital, CTV, and linear. The analytics will be parsed via Nielsen ONE, a cross-media platform that debuted in alpha in May 2023 at which time it was scheduled for broad release in late 2024. Nielsen says the TikTok integration will provide “independent and verified reporting of demographic data” for campaign measurement via Nielsen ONE. Continue reading TikTok Pacts with Nielsen to Measure Cross-Media Advertising

American consumers set a new online shopping record for Black Friday, spending $9.8 billion on November 24, a record for the famous sales day and a 5.7 percent increase over 2022, according to Adobe Analytics. Thanksgiving Day online sales were also strong, rising 5.5 percent to $5.6 billion, per Adobe, which predicts that Cyber Monday numbers will blow past both those days, projecting U.S. consumer spending of between $12 billion and $12.4 billion for another new record. A notable trend during the holiday shopping weekend was increased reliance on “buy now, pay later” deals. Continue reading Black Friday Sets Sales and Mobile Shopping Records in U.S.

Ad tech company DoubleVerify is launching the DV Attention Lab, a new measurement system designed to provide advertisers with more accurate engagement data, an alternative to cookies that the company says will help prevent third-party fraud. More than 50 data points power DoubleVerify’s Authentic Attention metrics, which analyzes ad exposure and consumer response analyzing campaign effectiveness in real time. “Disruption from regulatory shifts to cookie deprecation is hindering how brands can use existing tools. With that in mind, we are confident that privacy-friendly attention metrics will become the industry’s new performance currency,” DoubleVerify CEO Mark Zagorski says. Continue reading DoubleVerify Offers Brands New Way to Measure Campaigns

The global cloud storage market is white hot, and the big keep getting bigger while indies lose ground, according to a study by Synergy Research Group that says the top three companies — Amazon Web Services (AWS), Microsoft and Google — account for 65 percent of what was in the first quarter of 2022 assessed as a $53 billion worldwide market. That’s up from a combined 52 percent of worldwide sales four years ago, Synergy notes, explaining the trio’s slice of this rapidly growing market is expected to expand as their efficiencies of size make them better equipped to continue investing and wooing new clients.  Continue reading AWS, Microsoft, Google Likely to Continue Cloud Domination

After using its media genome technology to map audience preferences for films, data insights firm Katch is branching into television in a deal with AMC Networks. AMC will leverage Katch’s insights in support of its linear networks and streaming services. The proprietary Katch Media Genome dataset has more than 2,500 unique data points on everything from context and cinematography to directorial approach and score. As part of a multiyear deal, “large portions of AMC’s library will be analyzed by hand-classified and trained human content analysts from Katch,” the company says. Continue reading AMC Will Explore Audience Tastes with Analytics Firm Katch

Top corporations have agreed to improve their AI-driven hiring programs. As artificial intelligence has been applied to assist in the often arduous process of screening candidates, it is reported that the software may be adversely affecting the potential of diversity in the workforce. A group of companies is designing algorithmic safeguards to improve AI screening software as part of an initiative to solve this issue. The companies hope that system upgrades will ultimately help improve decisions involving areas such as hiring, promotion, compensation and a more diverse workforce. Continue reading Companies Join Forces to Minimize Algorithmic Bias in Hiring

Google Intelligent Products Essentials is a new integrated solution designed to help enterprise clients quickly get hardware products online with a distributed Internet of Things. Intelligent Products Essentials aggregates critical components to launch distributed IoT and edge computing solutions. Essentially turn-key, Essentials does require a third-party system integrator to implement the system. As with other new offerings unveiled this week at the Google Cloud Next virtual event, Essentials is underpinned by analytics tools and designed to help organizations mine value from data for new and existing products. Continue reading Google Debuts Enterprise IoT Essentials, New Analytics Apps

At a White House summit, President Joe Biden asked leaders of Apple, Google, JPMorgan Chase and other major companies to step up their response to cybersecurity threats. The administration, which estimated that about half a million cybersecurity jobs remain unfilled, said it would assist in developing new guidelines for secure technology and assess the security of existing technology. Google, Microsoft, and insurance companies Travelers and Coalition have already signed on to the initiative. Microsoft plans to invest $20 billion over the next five years to integrate cybersecurity into its products and Google revealed its own $10 billion commitment. Continue reading White House Cybersecurity Summit Brings Leaders Together

Just prior to CES 2021, LG Electronics stated it spent $80 million to take a 60 percent stake in Alphonso, an advertising technology, data and measurement company, to advance its aim of building a streaming-TV advertising business. LG is buying out Manifest Investment Partners and other existing Alphonso investors. Founders, current and former employees and “various advisers” will hold onto the remaining shares. The company, which had a pre-money valuation of about $125 million, has raised $6.3 million thus far. Continue reading LG’s Major Stake in Alphonso Boosts Its Streaming Ad Goals

Ampere introduced the industry’s first-ever 80-core ARM-based 64-bit server processor — the Ampere Altra processor — for use in cloud and edge computing data centers. The move puts the company in direct competition with Intel and Advanced Micro Devices. Intel currently has 95.5 percent of the server chip market, with AMD taking the rest. The Ampere Altra, which runs on 210 watts, is aimed at artificial intelligence, cloud-native applications, data analytics, database, edge computing, storage, telco stacks and web hosting. Continue reading Ampere Debuts High-Performance 80-Core ARM-Based Chip

In October, 100,000 podcasts signed up for the beta of Spotify for Podcasters, which provides data on listeners’ age, gender, location, music taste and how long they listened to an episode. When they sign up for an account, Spotify users provide basic demographic information. Now, Spotify is offering the data analytics tool to the 450,000+ shows accessible on its platform. Spotify for Podcasters, now available worldwide but currently only in English, offers much more detailed information than Apple’s podcast data. Continue reading Spotify Rolls Out Data Analytics Dashboard For Podcasters

A report from market research firm ETR revealed Amazon and Microsoft as dominant in the enterprise information-technology market due to their early start in cloud computing. Over 800 chief information officers and high-level corporate executives ranked more than half of the top 30 products and services as those from the two tech giants. Those products included artificial intelligence, cloud infrastructure and software, data analytics, and robotic process automation as well as “other emerging digital tools.” Continue reading Cloud Pioneers Amazon, Microsoft Dominate Enterprise IT

The transformative potential of 5G technologies progresses from promise to first products and will likely emerge as the hot underlying topic of CES 2019, which opens Sunday, January 6 in Las Vegas. ETC@USC will cover the trade show with particular interest in how developments can impact or disrupt media, entertainment, and technology companies and their business models. Artificial intelligence, mixed reality, IoT, cloud systems, media and marketing, and blockchain are six other topics that together with 5G suggest personalization to be an overarching theme. Continue reading CES 2019: Is This the Beginning of the Age of Personalization?

Allstate’s AI-powered chatbot, Amelia, continues helping the insurance company’s call center employees solve customer service issues efficiently. Since her original deployment in September, she’s already helped these employees with more than 3 million client conversations, answering questions through an instant messaging platform on employee desktops. In January alone, Amelia helped on 250,000 calls. Allstate and other insurance companies are turning to chatbots to stay ahead of insurance-focused startups looking to compete.

Continue reading Allstate’s Digital Assistant ‘Amelia’ Now Helps Call Center Reps

Lawmakers in the U.S. and U.K. are demanding answers from Facebook and CEO Mark Zuckerberg after reports surfaced over the weekend that data analytics company Cambridge Analytica was able to exploit the personal data of 50 million Facebook users without their permission — data that was reportedly used in the 2016 Trump presidential campaign and the Brexit referendum. Facebook announced that it suspended Cambridge Analytica after learning Facebook policies specifying how third-party developers can deploy user data had been violated. Continue reading Debate Erupts After Reports of Access to Facebook User Data