The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects

The Federal Trade Commission sent warning letters earlier this week to 10 data brokerage firms. The agency warned the firms that the gathering and selling of consumer information could be in violation of federal privacy laws. The new letters follow last month’s action by the FTC when it issued similar warnings to six companies who offered to share tenants’ rental histories with landlords. Continue reading FTC Issues Warnings to Firms that Share Consumer Info