Google has rolled out an open-source marketing mix model (MMM) called Meridian that aims to help in formulating cross-channel media strategies in the current environment of fragmented media consumption and privacy changes. As marketers contend with Google’s plan to sunset the use of third-party cookies by the end of this year, MMMs — classic tools of yesteryear — “are experiencing a renaissance,” says the search giant. MMMs are statistical analyses companies use to help measure the impact of cross-channel marketing sales. Google says it has “observed more customers turning to MMMs, especially performance and full-funnel marketers.” Continue reading Google Introduces Open-Source Marketing Measurement Tool

Auto-dubbing, which uses artificial intelligence to translate content into different languages, is a technology on which the global entertainment industry has increasingly come to rely in finding audiences among the planet’s 7.2 billion people, speaking more than 7,000 languages in roughly 200 countries. Companies like Flawless, Deepdub and Papercup use different approaches to offload to computers much of the labor required to fill that distribution pipeline. Another company, Spherex, emphasizes cultural awareness and the need for heightened sensitivity in pursuit of hits that travel across borders. Continue reading AI Is Still a Work in Progress When It Comes to Auto-Dubbing

Cerebras Systems and its partner, the Department of Energy’s National Energy Technology Laboratory (NETL), revealed that its CS-1 system, featuring a single massive chip that features an innovative design, is 10,000+ times faster than a graphics processing unit (GPU). The CS-1, built around Cerebas’ Wafer-Scale Engine (WSE) and its 400,000 AI cores, was first announced in November 2019. The partnership between the Energy Department and Cerebras includes deployments with the Argonne National Laboratory and Lawrence Livermore National Laboratory. Continue reading The Cerebras CS-1 Chip Is 10,000 Times Faster Than a GPU

A recently fired Facebook data scientist, Sophie Zhang, sent a 6,600-word memo giving specific examples of how the social media company ignored or was slow to act on solid information on fake accounts undermining global politics and elections. That included her proof that, in Azerbaijan and Honduras, government leaders and political parties used fake accounts to shift public opinion. She found similar evidence of coordinated campaigns to impact candidates or elections in Bolivia, Brazil, Ecuador, India, Spain and Ukraine. Continue reading Ex-Facebook Scientist Reveals Slow Action on Fake Accounts

As enterprises infuse their business with the power of AI, many are challenged with how to support experimentation and innovation within an IT platform that is manageable and delivers the right resources and performance from prototype to production. Data scientists want a simple, productive workflow that supports rapid iteration, and IT teams want an enterprise-grade platform that scales cost-effectively. AI Platform-as-a-Service (PaaS) brings these worlds together with the simplicity of cloud and the performance of dedicated infrastructure, now available as a robust, cost-effective and scalable managed service. On August 25 at 8:00 am PST, experts from Equinix, NetApp, NVIDIA and Core Scientific will discuss the benefits of AI PaaS offerings for the enterprise. Registration is available online. Continue reading Webinar: Experts Discuss Accelerating AI PaaS for Enterprise

Etsy, the online crafts marketplace, boasts more than 60 million unique items and is using Google’s machine learning technology to help boost sales. Because more than 80 percent of its search-based purchases come from the first page of results, it is crucial to provide relevant items on that page. With that in mind, Etsy started a move to Google Cloud in 2017, motivated by the platform’s artificial intelligence capabilities. About three-fourths done with the migration, it’s already seen $260 million in incremental gross sales.

Continue reading Etsy Turns to Google Cloud to Improve Search, Boost Sales

Microsoft debuted its AI Business School, offering instructional videos and case studies to help business executives create and implement AI within their companies. The school, which is similar to such guides as Andrew Ng’s AI Transformation Playbook, grew out of three years of conversations with customers already implementing AI, as well as the company’s own experiences. Microsoft vice president of AI marketing and productization Mitra Azizirad said the guide will focus on strategy, culture, technology basics and AI ethics. Continue reading Microsoft Opens an AI Business School For Non-Tech Execs

Allstate’s AI-powered chatbot, Amelia, continues helping the insurance company’s call center employees solve customer service issues efficiently. Since her original deployment in September, she’s already helped these employees with more than 3 million client conversations, answering questions through an instant messaging platform on employee desktops. In January alone, Amelia helped on 250,000 calls. Allstate and other insurance companies are turning to chatbots to stay ahead of insurance-focused startups looking to compete.

Continue reading Allstate’s Digital Assistant ‘Amelia’ Now Helps Call Center Reps

Microsoft’s Brainwave system, which is “specialized hardware for AI computation,” was able to “get more than 10 times faster performance for a machine learning model that powers functionality of its Bing search engine,” reports VentureBeat. Brainwave is designed to run trained neural networks as quickly as possible with minimal latency and with the goal of providing “roughly real-time artificial intelligence predictions for applications like new Bing features.” This news was shared with a handful of Bing updates announced Monday.

Continue reading Microsoft Claims Brainwave Pushes Bing’s AI 10 Times Faster

Spotify has launched Line-In, a music metadata editor, and has begun collecting information from users, who are now able to add descriptions of genres, albums and songs on the platform. The move is an effort by the streaming service to better understand how listeners hear and interpret music — and to continue emphasizing the importance of data to its business. All contributed edits are treated as suggestions and are carefully reviewed before being added to the data that powers the service. The 10-year-old Swedish company is about to go public via a direct listing rather than a traditional IPO.

Continue reading Spotify Launches New Tool, Enlisting Users to Add Metadata

Fifteen months after Pandora acquired Rdio’s key assets, the company is launching its anticipated $10-a-month on-demand music service. Pandora Premium, which begins rolling out in the U.S. today, offers access to tens of millions of songs and the ability to save tracks offline. While it still touts the playlisting engine powered by data and people that made its curation approach famous, the service is aiming to distinguish itself from other offerings such as Spotify, Apple Music and SoundCloud by focusing on personalization features, a new design and ease-of-use. Continue reading Pandora Premium Looks to Take On Spotify and Apple Music

Los Angeles-based mobile game company Jam City (formerly SGN Games) has hired AI expert Rami Safadi and experimental psychologist Lisa Spano to lead a new research and development team. Both hires will be focused on consumer insights and leveraging data to create new gaming experiences. Safadi believes artificial intelligence will play an integral role in gaming innovation. Jam City’s hires are part of a new phase of development after its initial success, including six of the highest-grossing games in the U.S. Continue reading Jam City Invests in Mobile Gaming Future with Two New Hires

Civis Analytics, founded by Dan Wagner, the former chief analytics officer for President Obama’s 2012 campaign, has rolled out a set of big data tools through Amazon Web Services. The year-old Chicago-based firm says it can eliminate much of the time and cost associated with marketing campaigns, in particular using cloud computing but without the need for customization. The service will start at about $5,000 a month, which Wagner claims will be “80 percent cheaper in most cases” than competing services. Continue reading Amazon Unveils Data Science Used By 2012 Obama Campaign

Research firms Rentrak and ListenFirst Media are collaborating on a new data set designed to help advertisers identify TV shows that generate consistent viewing and high social engagement. While these programs may not always have the highest ratings, they may have some of the most impassioned fans and may be a better target for advertisers. The research combines Rentrak’s viewership data from set-top boxes with ListenFirst’s data collected from blogs, social media platforms and other sources. The companies presented the research at an Advertising Research Foundation event in New York. Continue reading Rentrak and ListenFirst Want to Measure TV Show Stickiness