Ericsson: 70 Percent of World Will Have Smartphones by 2020

There are currently 2.6 billion smartphone subscriptions worldwide, and while developing markets have been leveling off, less mature markets are starting to experience significant growth. According to the latest annual Mobility Report from Ericsson, we should expect to see 6.1 billion smartphones in circulation by 2020, at which point phones will exceed the number of active fixed line subscriptions globally. Ericsson projects that the total number of mobile subscriptions will reach 9.2 billion in five years, as less developed markets continue their expansion. Continue reading Ericsson: 70 Percent of World Will Have Smartphones by 2020

Cisco Projects 80 Percent of Internet Will Be Video by 2019

While Netflix and YouTube combined account for roughly half of all Internet bandwidth consumed during peak hours in North America, the latest projections from Cisco suggest even greater growth for online video. The company predicts that in five years, video will be responsible for 80 percent of the world’s Internet consumption (and 85 percent in the U.S.). Cisco explains that the growth will be the result of cord-cutting, mobile expansion, Internet users consuming more (and higher quality) video, and an increase in the overall number of global users. Continue reading Cisco Projects 80 Percent of Internet Will Be Video by 2019

NSA Preps Shutdown of Controversial Phone Tracking Program

After the Senate declined to reauthorize the bulk collection of phone records, the National Security Agency began shuttering its controversial counter-terrorism program over the weekend. The Senate failed to reach an agreement to extend the program beyond May 31, when the law used to authorize it will expire. Some intelligence and law enforcement officials have argued that the program is crucial to tracking terrorists. While the Senate rejected two bills that would have continued the program, some believe an agreement could still be reached before the deadline. Continue reading NSA Preps Shutdown of Controversial Phone Tracking Program

Google Claims Data and Larger Phones Will Boost Mobile Ads

Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Broadcast and Cable TV Join Forces to Form New Trade Group

In the face of declining ratings and a shift in ad dollars to digital platforms, television networks are expanding their data and analytics capabilities. On Monday, leading broadcast and cable TV companies announced the formation of the Video Advertising Bureau (VAB), a new trade organization that plans to promote research and data that highlights the impact of TV commercials to Madison Avenue. The VAB intends to provide marketers with insights and measurement tools that help gauge whether video ads drive consumer purchases. Continue reading Broadcast and Cable TV Join Forces to Form New Trade Group

ETC Panel Discusses Cloud Security: Today, Tomorrow, Beyond

As part of its Media Management in the Cloud at NAB, the ETC held a panel discussion on cloud security, which continues to be a leading concern of M&E firms considering greater adoption of cloud technologies. The panel was composed of leading experts in cloud security from different parts of the M&E and cloud industries. Among the questions discussed: How can cloud infrastructure better ensure security? What are the most common security concerns of cloud tenants? What is the next level of emerging security standards? How is security best balanced with ease of use? Continue reading ETC Panel Discusses Cloud Security: Today, Tomorrow, Beyond

Development of MPAA Cloud Security Standards Moves Forward

On April 15, at ETC’s Media Management in the Cloud conference held at the NAB Show, John McCoskey, EVP & CTO of the Motion Picture Association of America, and Jim Reavis, executive director of the Cloud Security Alliance, delivered the MPAA keynote updating the audience on the MPAA’s first cloud security standards, which are continuing to progress and may be launched later this year. They encouraged media industry professionals interested in cloud security to implement the CSA’s Cloud Controls Matrix. Continue reading Development of MPAA Cloud Security Standards Moves Forward

Amazon Faces Growing Competition in Lucrative Cloud Business

Amazon is the current leader in the cloud computing business, with its Amazon Web Services division bringing in $1.57 billion in just the first quarter, but Microsoft and Google have their eye on a market that is projected to be worth hundreds of billions of dollars. To maintain its lead, Amazon has rushed to provide other software and analytics services and increased its network of resellers. The real winner, though, will be determined by what company hosts established enterprises. Continue reading Amazon Faces Growing Competition in Lucrative Cloud Business

Maelstrom: BitTorrent’s New Browser Built on P2P Architecture

BitTorrent’s peer-to-peer Web browser endeavor, Maelstrom, is now in beta. Since its limited alpha release back in December of last year, the browser has reportedly seen as many as 3,500 publishers and more than 10,000 developers sign up to work on its platform. The beta release will make the browser available to more people and help gauge interest in a torrent-based service built on a decentralized, P2P architecture. For now, the beta version of Maelstrom is only available for Windows users. Continue reading Maelstrom: BitTorrent’s New Browser Built on P2P Architecture

Google Cloud Storage Nearline Presented at vNAB Conference

Anyone who has worked in the visual effects industry is familiar with the enormous volume of data involved in every production and the process of bringing shots on and offline to balance workloads. Jeff Kember, a cloud solutions architect at Google and a former computer graphics supervisor, introduced a new solution, Google’s Cloud Storage Nearline — a low-cost, fast-response storage service that enables quick data backup, retrieval and access — in his vNAB Cloud Conference presentation on Visual Effects Workflows in the Cloud. Continue reading Google Cloud Storage Nearline Presented at vNAB Conference

Behind Snapchat’s New Privacy Protection Efforts and Ad Sales

Snapchat is now valued at $15 billion, and as it continues to grow, the company is taking more steps to keep users’ data safe and generate revenue by selling video ads. For the first time, Snapchat released a transparency report to show how often government agencies ask for user content. Also, the company will pay coders to help identify security bugs and shut down third-party apps that compromise privacy. With the rollout of the Discover feature, Snapchat has also started selling video ads. Continue reading Behind Snapchat’s New Privacy Protection Efforts and Ad Sales

Hollywood Ups its Security Measures with New Digital Services

In the wake of recent hacking incidents, Hollywood companies have become more concerned about protecting their communication and content. Hollywood is turning to various services from companies such as WatchDox, IntraLinks and Varonis to better monitor the activity involving work files being accessed by employees on their personal mobile phones. Using these new services, companies not only protect their most sensitive files, but also manage how to share them with others.  Continue reading Hollywood Ups its Security Measures with New Digital Services

Amazon Launches Unlimited Cloud Storage for $60 Annual Fee

Amazon’s latest cloud storage plan, Unlimited Everything, offers customers unlimited cloud storage for only $60 per year. At that price point, Amazon’s new plan is virtually unmatched by any other storage plan available on the market today. Amazon has also launched Unlimited Photos, a plan available for $12 per year that offers customers unlimited photo storage and 5GB of space for other files. Previously, 5GB of free storage was only made available to Amazon Prime members. Continue reading Amazon Launches Unlimited Cloud Storage for $60 Annual Fee

Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

Mattel plans to release Hello Barbie, a Wi-Fi connected doll with voice recognition software that allows users to engage in basic conversations with the doll. The tech enabled Barbie, which will be available later this fall for $74.99, is connected to the cloud so that once it records a user’s dialogue, it transmits the information to a server, which then aggregates appropriate responses for the doll. Hello Barbie’s voice recognition software comes from San Francisco startup ToyTalk. Continue reading Hello Barbie: Mattel’s Web-Connected Doll Interacts with Kids

Facebook Looks to Compete with Twitter for Data Monetization

With assistance from DataSift, a leader of brand analytics, Facebook recently launched Topic Data, a product that lets marketers tap into the social media’s hub of user data. For marketers and brands, information about what users are sharing on their Facebook accounts is especially valuable when trying to determine how to best reach key demographics. Facebook says that while marketers will have to this type of data, users’ personal information and identities will remain anonymous. Continue reading Facebook Looks to Compete with Twitter for Data Monetization