In a survey of 259 marketing and business development execs in finance, retail and consumer products, Forrester Research found that one-third of the respondents were confused about big data, and only 9 percent plan to implement related technologies in the next year. Forrester also found in a parallel survey that 452 technology execs at the same companies claimed they were more familiar with big data. Despite the confusion, the report encourages companies to take advantage of data supplied by Internet users and connected devices.

Continue reading Forrester Sees Growth in Use of Big Data Despite Confusion

The Federal Trade Commission released a report urging Congress to require data brokers to be more transparent. Data brokers collect information on nearly all U.S consumers, typically without their knowledge, and create profiles based on online purchases, public records, and online tracking cookies. The FTC recommends creating one Internet site where each company explains their purpose and method of data collection and gives consumers a chance to opt out. Continue reading FTC Report Exposes Depth of Data Broker Info on Consumers

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Under pressure that its users may start sharing less, or make a move to more anonymous services, Facebook announced yesterday that it would provide a privacy checkup to every one of its global users. In an effort to help its 1.28 billion users better manage “private” information, the company is also recommending a privacy checkup be conducted on a regular basis, perhaps annually like a physical exam. And for new users, Facebook is initially setting content to be seen only by friends. Continue reading Facebook Changes Default Settings, Pushes Privacy Checkups

Facebook and Google have benefited from the social login button, which allows consumers to log in to other websites and apps using their social media accounts. While app makers have found the tactic useful as users are spared the hassle of signing up, Facebook and Google+ use the information to track what their users do on the Internet. In reaction to users’ decreasing interest in social logins, both companies are shifting tactics to allow for more anonymity.  Continue reading Users Lose Interest in Facebook and Google Login Services

Telecom giant AT&T is poised to acquire DirecTV for $49 billion, but that deal could fall through if DirecTV fails to renew its “Sunday Ticket” offering with the NFL. The current DirecTV deal with the NFL, which allows the satellite company to broadcast all out-of-market NFL football games on Sunday afternoons to TVs and mobile devices, expires at the end of the 2014 football season. AT&T hopes to become a major broadcasting partner of the NFL with the acquisition of DirecTV. Continue reading AT&T-DirecTV Deal May Hinge on NFL Sunday Games Rights

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

The Internet of Things produces significant amounts of data from objects embedded with sensors and machine-to-machine communications. According to Verizon’s VP of Connected Solutions Mark Bartolomeo, the Internet of Things is growing over 100 percent a year. Companies are using this technology to improve the management of supply chains, equipment and customer demands. The energy, transportation and digital cities units are the fastest growing sectors in Verizon’s Connected Solutions. Continue reading Verizon Seeing Tremendous Growth in the Internet of Things

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Following months of expanding its LTE data pipes, Verizon Wireless is now offering improved 4G speeds under its new “XLTE” banner. The carrier is introducing improved performance in areas where it has added AWS wireless spectrum. Verizon promises that XLTE regions will feature double the bandwidth and faster peak speeds. The company says that more than 35 percent of devices operating on its network can take advantage of the added capacity of AWS. Continue reading Verizon Wireless Promises Double the Bandwidth with XLTE

Researchers at MIT have developed a method for teaching computers to understand what is happening in video content. The method uses a similar approach to textual analysis, such as natural language processing, by looking at each part of a video to figure out what the whole thing means. The researchers created an algorithm to identify what occurs in individual frames of the video, and then determines what those mean when combined in a certain order. Continue reading Researchers Use Algorithm for Computers to Understand Video

Mortar Data, a New York-based company known for building and hosting custom big data applications, recently announced the launch of a recommendation engine platform that allows anyone to build their own system, and use it with their own data, for free. Recommendation systems are becoming increasingly popular, and have become a gold mine for big companies such as Pandora and Netflix, which use the services to make recommendations based on customer history. Continue reading Mortar Data Makes it Easier to Build Recommendation Engines

Late last week, Google added new payment options to the Google Play Store, including the ability to use PayPal for the purchase of apps, music and movies. Paypal can now be used as a payment method for Google’s virtual storefront in 12 countries including the U.S. While this is the first time Google has offered the PayPal option (Microsoft’s Windows Phone Store has featured the option since its inception), the payment method can only be used for digital content, which excludes devices or accessories. Continue reading PayPal Can Now Be Used for Purchases in Google Play Store

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Earlier this week, we reported that GM is getting ready to release more than 30 new vehicles equipped with built-in 4G LTE service provided by AT&T. A number of new models from various automakers are also looking to become rolling Wi-Fi hot spots this year as car and app makers make the long-awaited push into new software and communications links. New models will feature dashboard electronics that make it easier to access smartphone apps for traffic, weather, news, entertainment and more. Continue reading Mobile Apps and Infotainment for Cars Shifting into High Gear