While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Continue reading Metaverse Still Shows Potential for Brand Building, Marketing

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

Universal, The Virtual Reality Company (VRC), VRstudios and Dave & Buster’s will debut the largest-ever commercial virtual reality deployment on June 14 when the multiplayer “Jurassic World VR Expedition” comes to 112 Dave & Buster’s entertainment restaurants. Universal’s film “Jurassic World: Fallen Kingdom” is slated to open in U.S. theaters on June 22. VRstudios offers the high-end VRcade Attraction Management Platform (AMP) targeted for location-based entertainment sites. Dave & Buster’s executive Kevin Bachus, who co-created the Xbox game console, felt it was a good step for first-time VR users. Continue reading ‘Jurassic World VR Expedition’ Is Coming to Dave & Buster’s

As a number of retailers go bankrupt due to the consumer migration to online shopping, mall owners are adjusting strategies to make their real estate and facilities more appealing. These changes have included turning malls into destinations, with everything from rock-climbing gyms and mini-golf courses to restaurants and bars. The major remodels will mean higher rents for new tenants but, even so, say the experts, it’s uncertain that the mall owners are taking into account the increased expenses of running large customized spaces. Continue reading Mall Owners Reinvent Their Properties in Online Shopping Era