Audiobook sellers like Amazon-owned Audible are competing for the ears, not eyes, of book lovers. And they’re showing promise. In 2016, audiobook sales climbed to $2.1 billion, representing an 18 percent jump from the previous year (the format experienced a 26.2 percent sales increase during the first three quarters of 2017). Audible represents about 41 percent of all audiobook sales, and when paired with Amazon, which sells audiobooks directly through its website, the two make up more than half of the market. Audible’s library includes 400,000 titles and its annual subscriber growth is in the double digits.

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