BitTorrent has launched its open, ad-supported music and video platform that allows consumers to access media content via apps for Android, iOS and Apple TV. BitTorrent Now is the latest effort to shed the piracy stigma of the popular peer-to-peer technology for more legitimate uses. Up until now, BitTorrent offered free and paywall versions for artists to get their content to people. With the new ad-supported service, artists have an alternative for generating revenue while users can stream their content through an Android app launched yesterday, and iOS and Apple TV apps to follow. Continue reading BitTorrent Launches Ad-Supported Music and Video Platform

Starting this Friday, viewers will be able to name their price to see “HITS,” the latest feature film from actor/director David Cross. Rather than pursue a traditional distribution deal, Cross and his producing team opted to partner with BitTorrent. They felt that the indie film deserved to be showcased differently than a push into select cities with a VOD release to follow. According to Cross, the flexible pay option, which will run for two weeks, is an approach he hopes will help eliminate piracy of the film. Continue reading David Cross Partners with BitTorrent for Distribution of “HITS”