Four in five U.S. homes now have a smart TV, accounting for three in five TV sets, according to the fifth annual Hub Entertainment Research “Evolution of the TV Set” survey, which found streaming is growing commensurate with penetration of the intelligent displays. About 64 percent of viewers use their smart TVs to stream video, while roughly half use the connected devices to stream music or other audio content, the study found. The 74 percent of households that own at least one smart TV is up from 61 percent in 2020. Additionally, Horowitz Research found that consumers are increasingly turning to curated collections and hubs for content discovery. Continue reading Study: Smart TVs Are Now in 74 Percent of American Homes