David Wertheimer Archives

FOX Launches Digital Syndication Network for App Partners

By Rob Scott
March 1, 2013

FOX has announced a new syndication network that will allow second screen TV apps including Shazam, Viggle, ConnecTV and Dijit’s NextGuide to link with its sync-to-broadcast content, currently accessible via FOX NOW apps. The network will also allow FOX to syndicate content to smart TVs and service providers interested in enhancing audience engagement. Additional partners are expected to be announced soon. Continue reading FOX Launches Digital Syndication Network for App Partners

AEG Launches New AXS Ticket Service: Competition for Ticketmaster?

By Rob Scott
August 29, 2011

Since Ticketmaster merged with Live Nation last year, the Justice Department mandated that Ticketmaster share its software to avoid creating a monopoly.
As a result, Anschutz Entertainment Group (AEG) has launched AXS, a ticket service that “lets you buy tickets at the theater’s or arena’s own website rather than linking you to a ticket website, like Ticketmaster. And it shows all the fees upfront,” as explained in a Marketplace radio report.
“They’re not going to charge the much-hated ‘print-at-home’ fee, that no one could ever really understand why that fee was even there in the first place,” says Gary Bongiovanni of the concert trade magazine Pollstar. “And then that is part of what generated such ill-will against Ticketmaster.”
ETC’s David Wertheimer was also quoted in the report: “This deal represents competition, and competition is good. It’s good for the venues, it’s good for the artists and the teams. And you know it’s just good to have choice in the marketplace.”

Twitter: Do People Follow People or Follow Brands?

By Rob Scott
July 27, 2011

Exactly who owns a media company-branded social media account is coming into question as individuals change jobs between companies and take their followers with them.
Lost Remote provides the Twitter account @BBCLauraK as an example. Former BBC chief political correspondent Laura Kuenssberg recently took a job at rival ITV, and changed her account name to @ITVLauraK, effectively shifting 60,000 Twitter followers from BBC to ITV.
The account name change raises interesting issues. “If she built the account on the backs of BBC — under its brand — does she have the legal right to shift it to ITV?” asks Lost Remote. “Conversely, if she doesn’t convert the name, the account becomes useless unless the BBC can convert it to someone else. But are people following the person — or the content the person represents?”
Possible solutions may include creating Twitter accounts in a person’s name, without including the brand — or creating co-branded accounts for content verticals — or even creating two separate accounts. However, co-branded accounts may be problematic if people follow people first, and brands second.
We should expect this to be become a bigger issue as media companies continue their interaction with social networks. ETCentric staffer David Wertheimer asks, “Who owns your followers?”

Study Analyzes Potential Effects of Viewing Stereo Displays

By Rob Scott
July 26, 2011

We’ve seen another wave of press reports the last few days suggesting 3D viewing causes discomfort and fatigue.
For those interested in a detailed study regarding the prolonged viewing of stereo imagery, ETCentric staffer David Wertheimer forwarded this fascinating report published in the Journal of Vision (“The zone of comfort: Predicting visual discomfort with stereo displays”).
The study offers findings on three recent experiments and the relevance of these findings for the viewing of mobile devices, desktop displays, television, and cinema.
David’s comments: “A link to Marty Banks’ story on 3D and vergence-accomodation conflict, which has people buzzing (with the wrong conclusions) on the Web. I wish more people read the studies through before causing hysteria!”