Twitter is investing $10 million in MIT’s Media Lab for research purposes. The company will also provide researchers with the archives of every public tweet, along with the real-time feed. The researchers will attempt to understand how information spreads on social media platforms like Twitter. MIT will use the investment over a five-year period to build tools involving data visualization and mobile apps. This is the first investment that Twitter has made for academic research. Continue reading Twitter Helps MIT Study Spread of Information via Social Media

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows