In an effort to restore trust in its social platform, Twitter plans to “begin removing tens of millions of suspicious accounts from users’ followers” today, reports The New York Times. “Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.” Twitter has acknowledged that easily creating or buying fake followers has negatively affected the legitimacy of the platform. Continue reading Twitter Cuts Millions of Followers to Combat Fake Accounts

On Facebook, Instagram and Twitter, millions of fake profiles take on the identities of authentic celebrities and public figures in music, movies and politics. Such profiles can be a cover for crimes, as when Australian authorities busted a 42-year old man who impersonated Justin Bieber and racked up 900 child sex offenses. Such social media imposters are so rife that Oprah Winfrey has warned her Twitter followers, and her chief marketing officer Harriet Seitler reported that, due to sheer volume, her team only reports the impostors if the miscreants are trying to scam fans. Continue reading Social Media Platforms Ramp Up Removal of Fake Accounts

Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool