Management consulting firm PwC (PricewaterhouseCoopers) has ordered 100,000 ChatGPT Enterprise licenses from OpenAI, becoming the startup’s biggest third-party customer for the product, which is rolling out to all employees in the U.S. and UK. In addition, OpenAI has named PwC its first resale partner, making it the middleman for selling the AI company’s enterprise products to other businesses. PwC says embedding ChatGPT in its practice will make the Big Four accounting and consulting giant “uniquely positioned to help clients leverage ChatGPT Enterprise for better and faster ways of working.” Continue reading Endorsing GenAI, PwC Is Largest User of ChatGPT Enterprise

A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Continue reading Gen Z, Millennials Prefer Social Videos to Streaming Services

Google has rolled out an open-source marketing mix model (MMM) called Meridian that aims to help in formulating cross-channel media strategies in the current environment of fragmented media consumption and privacy changes. As marketers contend with Google’s plan to sunset the use of third-party cookies by the end of this year, MMMs — classic tools of yesteryear — “are experiencing a renaissance,” says the search giant. MMMs are statistical analyses companies use to help measure the impact of cross-channel marketing sales. Google says it has “observed more customers turning to MMMs, especially performance and full-funnel marketers.” Continue reading Google Introduces Open-Source Marketing Measurement Tool

U.S. consumers are consolidating their devices, eliminating outdated ones to make room for new ones that better serve their needs, according to the fourth annual Deloitte Connected Consumer survey. The study found that while 48 percent of consumers purchased a minimum of one new connected device this year, the average number of devices per household fell to 21 in 2023 from 25 in 2021, “when many loaded up on technology during the COVID-19 pandemic.” Although many consumers may be attempting to streamline their digital lives, they remain very interested in virtual experiences and tech innovation. Continue reading Deloitte: Consumer Views of Connected Devices Are Changing

As inflation drives consumers to economize, free ad-supported streaming television is booming even as premium streaming services are growing subscribers in increments. A Q4 survey by Deloitte found that 44 percent of those surveyed had canceled at least one paid subscription service in the preceding six months. The Deloitte study also found that 59 percent of viewers were willing to watch some ads each hour in exchange for a free or discounted television service. Research firm Omdia says global FAST channel ad revenue topped $4 billion in 2021 and is projected to reach $12 billion by 2027. Continue reading Popularity of FAST TV Surges as Viewers Look to Economize

As technology leaders manage pressure to control costs, cloud computing expenditures are getting increased scrutiny. Dedicated teams to manage cloud spending and dedicated tools designed to increase efficiencies are two of the measures being employed. The result is that while cloud spending continues to increase, it is at a slower pace than had been expected. The latest Gartner projection posits worldwide growth of 18.5 percent, to $576.5 billion this year, slightly less than the 18.8 percent uptick previously forecast. This follows a Synergy Research finding of 27 percent Q4 U.S. growth, lagging the 31 percent expected. Continue reading CTOs Prioritize Controlling Cloud in Tough Economic Climate

The streaming wars are spurring a content surge that is driving a demand for production space. The latest beneficiary of that is Television Center, a six-acre Art Deco complex on Romaine Street in Hollywood. The former home of the Technicolor Hollywood film lab is being remade as Echelon at Television Center in a $600-million makeover courtesy of Bardas Investment Group and Bain Capital Real Estate. Plans are underway for a complex of offices and a 620,000-square-foot studio with four soundstages and underground parking for more than 1,000 cars, spanning two city blocks. This is one of several production facilities in the planning stages. Continue reading Streaming Drives Massive Hollywood Soundstage Expansion

Top corporations have agreed to improve their AI-driven hiring programs. As artificial intelligence has been applied to assist in the often arduous process of screening candidates, it is reported that the software may be adversely affecting the potential of diversity in the workforce. A group of companies is designing algorithmic safeguards to improve AI screening software as part of an initiative to solve this issue. The companies hope that system upgrades will ultimately help improve decisions involving areas such as hiring, promotion, compensation and a more diverse workforce. Continue reading Companies Join Forces to Minimize Algorithmic Bias in Hiring

The clout of social media in traditional entertainment is recognized with coverage in The Wall Street Journal, which reports Netflix paid 20-year-old TikTok star Addison Rae more than $20 million as a lead in the romantic comedy “He’s All That,” the top U.S. performer on the streaming service upon its August premiere. A documentary series featuring TikTok’s Charli D’Amelio launched on Disney’s Hulu service this month, while producer Brent Montgomery, with credits including reality TV hits such as “Duck Dynasty” and “Pawn Stars” has sold Netflix “The Hype House,” about influencer roomies. Continue reading Hollywood Is Hiring Social Media Stars for Film and Television

Deloitte’s 2021 Digital Media Trends survey revealed the entertainment tastes of Generation Z, those aged 14 to 24 years old. About 26 percent named video games as their No. 1 entertainment activity, and 87 percent in the age bracket said they play video games daily or weekly. Second most popular entertainment activity is music, at 14 percent, following by surfing the Internet (12 percent) and social media (11 percent). In fifth place, 10 percent of Gen Z said watching TV or movies was their favorite entertainment. Continue reading Deloitte Report: Gen Z Entertainment Choice is Video Games

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

Private 5G networks are being built across the country, mainly intended to connect machines rather than smartphones. This follows in the footsteps of utility companies, retailers and large enterprises that once built their own private 4G networks. Private networks are more readily customized and can offer better reliability and security than Wi-Fi over large areas. In rural Wisconsin, for example, WiConnect is benefitting from 5G to keep its 1,400 households connected to a broadband network that’s faster than ever before. Continue reading Private 5G Networks Bring Services to Rural U.S., Companies

In response to COVID-19, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg debuted the Facebook Business Suite aimed at small businesses, which are bearing much of the brunt of the pandemic. Yelp data revealed that business closures from mid-July to end of August rose 23 percent; since March, 60 percent of the business closures have been permanent. According to Facebook, the Business Suite is initially available to small businesses but will expand to larger businesses next year. Continue reading Facebook Unveils Business Suite Tools for Small Companies

As an experiment, some advertisers are placing TV ads in video games with the aim of reaching a younger demographic less likely to watch traditional television. Ad tech firm Simulmedia is running the tests, such as enabling the Turner division of AT&T’s WarnerMedia to run ads promoting Turner properties — the animated “Rick and Morty,” sci-fi series “Snowpiercer” and celebrity golf show “The Match” — within Electronic Arts’ “UFC 3” fighting game. That was followed by Experian testing an ad for Experian Boost within the same game. Continue reading Brands Experiment with Placing Ads in Console Video Games

In the past two years, nearly every major gaming and technology company has debuted a cloud gaming service, from Microsoft’s xCloud and Sony’s PlayStation Now to Google’s Stadia, Nvidia’s GeForce Now and Tencent’s Start. Even Amazon and Facebook are reported to be considering launching cloud gaming units. Behind the scenes, many experts said that, as cloud gaming grows in popularity, the result could be a so-called infrastructure arms race. Worldwide, there are approximately 2 billion gamers. Continue reading Pricey Infrastructure Necessary for Success in Cloud Gaming