CES 2025, taking place the week of January 5 in Las Vegas, is expected to focus on artificial intelligence, unveiling a wave of innovative offerings — whether practical, visionary or experimental. As we stand on the brink of transformative change, it’s worth recalling that early AI models often fell short when they attempted to mimic human methods. As we approach CES in service to the entertainment industry, we’ll be most interested in products that use this constant advance to assist and amplify human potential. Media applications that impact the next generation of compelling stories, production techniques, and consumer experiences will be of most interest. Continue reading CES Preview: Standing on the Brink of Transformative Change

Fast-food chain Taco Bell is teaming with ride-sharing firm Lyft to offer passengers a “Taco Mode” in the Lyft app for requesting rides between 9:00 p.m. and 2:00 a.m. that include a stop at a Taco Bell drive-through. The option will be tested around Newport Beach, California the next few weeks, and will likely expand nationally in 2018. “I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.” Continue reading Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts