By
Debra KaufmanSeptember 9, 2016
At the Apple iPhone 7 launch, Niantic Labs chief executive John Hanke announced that “Pokémon Go” — which has been downloaded 500 million times worldwide — is coming to the Apple Watch. Following the announcement Nintendo shares skyrocketed 20 percent; since that and the debut of “Super Mario Run” (coming to iOS this year), the company’s shares have risen more than 65 percent in the past few months. With the new Pokémon app, the company has improved its safety: players can simply walk without having to constantly look for what Pokémon are nearby. Continue reading Nintendo Bringing its Popular Games to Apple Mobile Devices
By
Rob ScottNovember 2, 2015
Nintendo is building its new online network, Nintendo Account, with Japanese mobile gaming publisher DeNA. Nintendo Account will allow gamers to login to games via consoles, PCs, smartphones and tablets. Nintendo recently announced that its first foray into mobile games would be “Miitomo,” a new take on the popular “Tomodachi Life” series that will emphasize microtransactions, player-to-player communications and dressing up players’ Mii avatars. The company is also replacing its defunct Club Nintendo with the My Nintendo loyalty system. Continue reading Nintendo is Shifting Gears with New Moves into Mobile Gaming
By
Debra KaufmanOctober 27, 2015
Nintendo will unveil its first-ever game for smartphones, a radical departure from its long-term exclusive focus on its console. In the years of avoiding the move to smartphones, the Kyoto, Japan-based company missed the spectacular rise of mobile gaming, which this year, says research firm Newzoo, is on track to outpace console games in global sales for the first time. But Nintendo is finally opening up, not just with mobile games but also theme parks and a new console game. The first mobile game could debut in a few days. Continue reading Nintendo Abandons Its Console-Only Strategy, Enters Mobile
By
Debra KaufmanJuly 24, 2015
Sony is opening a drone company, called Aerosense, in partnership with Tokyo startup ZMP, Inc. The drone business, which will focus on business clients, will be half-owned by the two companies. ZMP’s expertise is in autopilot technology and the Aerosense devices will feature Sony image sensors, which are also used in Apple’s iPhone and Samsung’s Galaxy smartphones. Sony plans to market drone services rather than the drones themselves. Aerosense faces tremendous competition in the burgeoning drone marketplace. Continue reading Sony Enters Drone Market in Venture with Tokyo Startup ZMP
By
Meghan CoyleMarch 19, 2015
Nintendo has teamed up with Japanese mobile game company DeNA to bring Nintendo’s popular characters to smartphones and tablets. DeNA and Nintendo plan to build an online gaming service that will be introduced this fall. However, Nintendo has not completely abandoned its strategy to build games for its own hardware. The company is also working on its next game console, codenamed the NX, which may be unveiled next year. It may possibly incorporate VR or media services offerings. Continue reading Nintendo Will Make Mobile Games Through New Partnership