The Digital Production Partnership (DPP) is a London-based media industry business network, with a membership of 400+ companies representing the entire content supply chain. Eighteen months ago, the DPP issued the Production Business Survey report, detailing the operations of 57 production companies vis-à-vis the cloud. What it found was discouraging, so the DPP set its sights on another survey on Next Generation Production. At the HPA Tech Retreat, managing director Mark Harrison presented the findings. Continue reading HPA Tech Retreat: The DPP’s Report on Next Gen Production

At this year’s Cannes Lions International Festival of Creativity, attendees aired their concerns about online data privacy and brand safety. The latter has been highlighted over the last years as advertisements have appeared next to objectionable content on Facebook, Google’s YouTube and other digital platforms. McDonald’s, Clorox, Nestlé, Epic Games and AT&T are among the advertisers that froze ads due to this ongoing problem. Some attendees asked for federal privacy regulations to protect consumers and avert state-by-state legislation. Continue reading Ad Execs Wrestle Over Objectionable Content, Privacy Laws

Trustworthy Accountability Group (TAG), an advertising industry alliance, has introduced a tool that will track apps promoting piracy, to alert advertisers not to run ads on such apps. The blacklist, which currently lists 8,000 violators, will be continuously updated with mobile apps that enable dissemination of pirated content, including music, movies, TV shows and games. TAG members and other organizations will help with the continual update. The MPAA and the Recording Industry Association of America both support TAG’s effort. Continue reading Ad Trade Group Launches New Tool to Blacklist Piracy Apps