Tech sales during the 2021 October through December holiday season will reach $142.5 billion, according to the Consumer Technology Association, which says the projection represents “a very slight 0.5 percent increase from 2020.” A record 191.3 million U.S. adults plan to purchase technology as a holiday gift, the CTA says, adding that its 28th Annual Consumer Technology Holiday Purchase Patterns report “could have important implications” for fourth quarter TV advertising. The study found that 83 percent of U.S. adults “are unaffected by or more likely to purchase tech due to the pandemic.” Continue reading CTA Forecast: Holiday Tech Spending to Reach $142.5 Billion

Adobe Systems, now focused on a strategy to make its popular software compatible across multiple devices, plans to introduce a full version of its popular Photoshop app for Apple’s iPad, said sources. The app, which will likely be introduced at the company’s October creative conference, is also intended to drive new subscriptions. The new Adobe app for iPad will be released widely in 2019, although engineering could still change the dates. Adobe switched its business model to a software subscription model in 2012. Continue reading Adobe Updates Creative Cloud with Photoshop App for iPad

Apple pushes apps as a way to make the iPhone a must-have device. Google pushes mobile websites, to make money from digital search and the data it collects. What’s a digital publisher to do? More and more of them are finding it onerous to maintain both. Although apps are ideal for loyal users, they require users to download them. Web pages appear to be a better way to attract new users. Apps currently dominate, but there’s some indication that publishers that must choose between the two, pick their website. Continue reading Apps vs. Mobile Web: Apple, Google Compete for Publishers

ABC News just unveiled another option for viewing the news: virtual reality. On “Nightline,” the network offered a panoramic view of the antiquities of Damascus, Syria, pairing it with a report on the area by correspondent Alexander Marquardt. The nearly 3D image can be accessed on mobile devices or desktop computer by downloading an app from Jaunt, which develops Android and iOS-compatible VR hardware and software, and then visiting ABCNews.com/VR. The image was created by stitching together views from a 16-camera device. Continue reading ABC News Takes Plunge into VR with “Nightline” View of Syria

Quip, a company founded by Google vets Bret Taylor and Kevin Gibbs, recently released its mobile creation and collaboration tool for desktop computers. The toolset enables users to connect desktops and mobile devices to the cloud for a version of distributed computing, usually the purview of large data centers. Part of an emerging trend to use as much computing as possible, Quip’s solution has similarities to Amazon’s Silk browser in the Kindle, which has features of local and cloud computing. Continue reading Quip Launches New Desktop Version of its Productivity Software

Facebook has relaunched Atlas, an advertising platform to help companies better target users on websites outside the social network. The company acquired Atlas from Microsoft last year. While Google’s DoubleClick is the dominant advertising tool with a 32 percent share of the market this year, Facebook is aiming to increase its 8 percent to take over the lead. Facebook sees a major opportunity in the 92 percent increase projected for the worldwide mobile ad market. Continue reading Facebook Sets Sights on Mobile Ad Market with Atlas Relaunch