Nielsen, in partnership with Adobe, is developing the first measurement system for tracking the consumption of digital media across apps, the Web and smart TVs. The system is expected to launch commercially in 2015. ESPN, Sony Pictures Television’s Crackle, Turner Broadcasting, Univision Communications, and Viacom have already signed up to participate. Adobe Analytics and Adobe Primetime will be integrated with Nielsen’s digital measurement tracking tools to create the system. Continue reading Nielsen, Adobe to Launch Cross-Platform Measurement System

Google’s new smartphone, expected to launch later this month, will be larger than Apple’s iPhone 6 Plus and the Samsung Galaxy Note. The high-resolution display is 5.9 inches diagonally, making it large enough to be categorized as a phablet. The handset, code-named Shamu, intends to compete in an emerging market of increasingly popular hybrid devices across the U.S. and abroad. Google also reportedly plans to debut a new version of its Android mobile OS at the same time. Continue reading Google Plans to Unveil Phablet and New Version of Android

Microsoft is skipping from Windows 8 to a Windows 10 operating system, expected to launch in the middle of next year. The new version, which was unveiled earlier this week, is intended to work across many different devices, from those connected via the “Internet of Things” to touchscreen phones, tablets and laptops. Windows 10 also features a newly redesigned Start Menu, which combines the tile design of Windows 8 with the traditional list design in older versions of Windows. Continue reading Microsoft to Introduce Redesigned Start Menu for Windows 10

British Sky Broadcasting Group (BSkyB), the largest pay TV broadcaster in the UK and Ireland, is making an additional $400,000 investment in Jaunt, a Silicon Valley company developing 360-degree virtual reality cinema tech. The British broadcaster invested $350,000 in Jaunt last December, hoping to get one step ahead in the future of television. Jaunt’s technology, which uses Oculus Rift VR headsets, could be rolled out commercially as early as three years from now. Continue reading BSkyB Makes Another Investment in Cinematic VR Developer

Cyber Monday, one of the busiest online commerce days of the year, is now extending to the rest of the holiday season. Consumers are no longer waiting until the Monday after Thanksgiving to surf the Web for deals. Rather, utilizing their tablets and smartphones, consumers are shopping online for a longer stretch. This is forcing companies like Amazon and eBay to compete with retailers to attract online buyers both before and after Cyber Monday. Continue reading Holiday Shopping Takes a Mobile Turn, Companies Respond