For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

Alphabet’s Google began releasing augmented reality tools in 2014, but Apple now plans to put AR software in up to one billion mobile devices by the end of 2017. That is nearly certain to give Apple an advantage, since the company’s ecosystem will easily integrate devices and software. Google, with its Tango AR software system, has put AR in the Lenovo Phab 2 Pro and Asus ZenFone AR smartphones. Apple also just introduced its ARKit, which lets developers build AR apps for iPhones and iPads. Continue reading Google Debuted AR First, But Apple About to Take the Lead

For the second time this year, Facebook is hoping to jumpstart sales of its Oculus Rift VR headset with a price reduction. Facebook’s Oculus VR unit will offer the Rift, Oculus Touch motion controllers, seven VR games and more as a $399 bundle over the next six weeks. The bundle was earlier offered for $598, which was $200 less than the combined launch prices. According to Jason Rubin, head of content at Oculus, the new bundle price is meant to leverage the increased number of apps and games available for the Rift (700+ today, compared to 400 in March). Continue reading Facebook Offers New Price Reduction for Oculus Rift Bundle

At the Unite Europe conference in Amsterdam, more than 1,400 game developers examined tools and innovations from game engine company Unity. Among those was the virtual camera system Cinemachine, which makes it easier for even neophyte content creators to get creative with animation, games, eSports, cinematics and movie pre-visualization. Unity’s Asset Store offers free 3D models and environments, including the Adam character from last year’s impressive tech demo. The engine also offers generic animations that can be applied to characters. Continue reading Unity’s Cinemachine Designed for Animation, Games, Movies

Google’s Cloud Video Intelligence API just entered public beta. Using a system called label detection, the API lets users upload a video and get back information about the objects appearing in it. Google also added support to identify pornographic content and announced improvements to the Cloud Vision API to make several features more accurate. By putting its Cloud Video Intelligence API into public beta, Google is taking another step in its plan to make artificial intelligence more accessible to more developers. Continue reading Google Releases Public Beta of Cloud Video Intelligence API

Amazon unveiled its Video Skill API, a new tool set to help content creators turn virtual assistant Alexa into a sophisticated TV remote. With the API, Alexa can search for titles, actors or genres; play or pause media and adjust the volume. Developers can also create their own Alexa commands. It keeps track of enabled services, which means the user won’t need to specify a provider or device or add any extra commands. Alexa already controls Fire TV, but the Video Skill API now opens up those controls to any cable or satellite TV company. Continue reading New Amazon Video API Turns Alexa Into a Remote Control

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

Apple’s annual Worldwide Developers Conference kicked off yesterday in San Jose, California. During his keynote, CEO Tim Cook noted that 5,300 developers from 75 countries were attending this year’s conference. Among the more noteworthy announcements, Apple shared information regarding its High Sierra macOS update; iOS 11 with improved Siri (including language translation), iMessage features, and Core ML to make machine learning easier; a new 10.5-inch iPad Pro (starting at $649, available next week); a beefed-up iMac Pro; a completely redesigned App Store; and an Echo-like smart speaker called HomePod (shipping in December for $349). Continue reading WWDC: Apple Unveils Product Updates and New HomePod

Apple is reportedly working on Apple Neural Engine, the internal name for a new AI-enhanced processor that will enable facial and speech recognition ordinarily accomplished by human intelligence. The company, which would not comment, had an early AI win with Siri, but has since been playing catch up with Amazon and Google, both of which offer AI-powered digital assistants. Apple Neural Engine would give Apple more capabilities in autonomous vehicles and augmented reality devices, both fields Apple is involved in. Continue reading Apple Develops AI Chip to Compete in Autonomous Cars, AR

The focus for Google at its annual I/O developer conference was artificial intelligence. Google Assistant will now be available for the Apple iPhone, a way to introduce millions more people to Google’s AI capabilities. Google also revealed more about its software development kit for Google Assistant, saying it will be better integrated into TVs, let the user type requests and questions, and add skills such as payments and receipts. Third party developers plan to integrate Assistant into numerous products. Continue reading Google Makes Bid to Expand Revenue Sources Beyond Search

The Video Electronics Standards Association (VESA) just formed a Special Interest Group (SIG) to examine standardization for augmented reality and virtual reality. With the rise of AR/VR-enabled eyeglasses and head-mounted displays for gaming and movies, developers are finding that the lack of standards is negatively impacting their ability to make products interoperable. According to VESA, the lack of standards also increases the complexity and cost of development, ownership and replacement and creates confusion for end users. Continue reading Video Electronics Standards Association Set to Tackle AR/VR

Facebook announced it is closing Oculus Story Studio and canceling all current projects, reports Variety. The award-winning studio, responsible for notable VR shorts including “Lost,” “Henry” and “Dear Angelica,” opened in early 2015. “We’ve been looking at the best way to allocate our resources to create an impact on the ecosystem,” wrote Jason Rubin, Oculus VP of content. “After careful consideration, we’ve decided to shift our focus away from internal content creation to support more external production. As part of that shift, we’ll be winding down Story Studio.” Facebook plans to continue investing in experiential VR content from outside artists and developers. Continue reading Facebook to Shutter its Oculus Story Studio VR Content Unit

Startup Light Field Labs, founded by three former Lytro engineers, is working on creating holographic displays via light field technology. The goal is to create a TV set that can project a 3D hologram into the living room, with the further-off goal of enabling the user to touch it. Although that might sound like science fiction, the company founders stand behind their idea, and state the company will be able to ship a few displays to developers in 2018. Commercial production will be in operation by 2019 or 2020. Continue reading Startup to Introduce Holographic TV Technology at NAB 2017

Bolstered by last summer’s breakout popularity of “Pokémon Go,” Facebook chief executive Mark Zuckerberg has shifted focus from VR to AR, which combines the real and digital worlds. At the annual F8 conference, he stated that Facebook will make its AR tools available to developers to create everything from custom masks to filters. Partners already include Nike, Electronic Arts and Warner Bros. The shift to AR puts Facebook in competition with its rival Snap’s Snapchat and Microsoft HoloLens. Continue reading Facebook Pursues App Ecosystem: AR Powered by Cameras

VB Insight, VentureBeat’s research arm, published a report on “App store optimization — a practitioner’s guide to ASO,” revealing that video plays a significant role throughout the app marketing process. Author of the report, mobile analyst Peggy Anne Salz interviewed 35 ASO professionals, integrated data from a survey of over 500 ASO users, and examined techniques of successful app developers. The report details best practices for app marketing and looks at what’s coming down the pike for ASO. Continue reading VB Insight Study Says Video Is Key to App Store Optimization