Shipments of wearables are expected to reach 112 million units by 2018 — enough momentum for advertising companies to start considering new approaches to ads for wearable devices. In order to get an idea of how smartwatches, head-mounted displays, glasses and other gadgets may serve as marketing platforms, mobile-ad tools maker InMobi is developing virtual mock-ups of ads for these devices. Millennial Media and Kiip are among those also pursuing viable wearable-ad technology. Continue reading Wearables: Companies Explore New Advertising Opportunities

Adtile, a startup that promotes interactive mobile advertising, has raised $4.5 million in Series A funding, with plans to introduce an app-style store for mobile ads. Adtile’s Motion Ads format encourages users to play with ads by shaking and turning their phones. The result could be spilling a virtual coffee cup, for example, that then displays a list of nearby stores. Building these ads can be an extensive process, so the store plans to sell pre-designed and pre-coded Motion Ads. Continue reading Adtile Plans New App-Style Store for Interactive Mobile Ads

Federal regulators are beginning to look into video games that follow the freemium model to determine whether or not they mislead consumers about costs. The idea behind this model is that users can download the game for free, but they need to pay in order to get further within the game. By claiming that the game is free, vulnerable players, such as children, can get sucked in before paying more and more money without realizing the true cost. Continue reading Federal Regulators Analyze the True Cost of Freemium Games

The most recent Virtual Reality Los Angeles (VRLA) meetup showcased several compelling techniques that researchers and game developers are using to create new content for consumer VR headsets, such as the Oculus Rift. One demo, for example, utilized the “change blindness” technique to make users feel as if they were walking through multiple rooms even though there was limited physical space. Some of the featured tech may soon be used for movies, military training and tourism. Continue reading Innovative Demos Engage Attendees at June’s VRLA Meetup

Mozilla has been quietly working with a partner on a Firefox OS-powered streaming media dongle that could compete with Google’s Chromecast. While the device does not yet have a name, it has been shared with a small group of developers, and photos have leaked via Twitter. GigaOM obtained a prototype that it says works similarly to Chromecast, even running some of its apps. And since Firefox OS is an open platform, the device may not have some of the same restrictions as Chromecast. Continue reading Mozilla to Take On Chromecast with Firefox Streaming Stick

Last week, chipmaker Intel introduced its own mobile app called “Pocket Avatars.” Unlike most of Intel’s functional software, Pocket Avatars is purely recreational. The app uses a smartphone’s camera and microphone to record the user’s voice and facial movements. Then the app translates those signals into a talking, animated avatar message that users can send to their friends. The free app is available for iPhones and Android smartphones. Continue reading Intel Enters the Mobile App Business with Avatar Messages

Amazon’s highly anticipated smartphone, the Fire Phone, comes with a new technology that combines image, text, video and audio recognition to make it easier than ever for users to identify (and hopefully purchase) some 70 million products in Amazon’s database. The Firefly technology can also scan QR codes, bar codes, and contact information. In terms of entertainment, the technology recognizes 245,000 movies and TV episodes, 160 live TV channels, and 35 million songs. Continue reading Amazon’s Firefly Technology Recognizes Millions of Products

Facebook’s iPad app will no longer be merely a larger version of the iPhone app. The social network has launched a new sidebar in its iPad app for U.S. users. This new feature makes it easier for people to discover games, videos, and news articles based on their interests and their friends’ activity. The update includes a new “My Games” section that has notifications from the games that users already play and “Popular Games,” which suggests new iPad games that users may be interested in. Continue reading Facebook Unveils New Sidebar with Games, Video in iPad App

At Samsung’s Tizen Developer Conference in San Francisco last week, the world’s largest phone maker introduced two of the first products, a smartphone and a TV, to run on the company’s own Tizen operating system. Samsung is hoping that using the open-source Tizen, instead of Google’s Android system, will differentiate them from other electronics companies. The major challenge for the company is getting developers to create apps for the fledgling operating system. Continue reading Samsung Unveils New Devices with Tizen Operating System

More than a dozen companies have joined the Core Infrastructure Initiative to provide funding to open source projects, starting with OpenSSL. The Linux Foundation, Amazon, Cisco, Dell, Facebook, Fujitsu, Google, IBM, Intel, Microsoft, NetApp, Rackspace, Qualcomm, and VMWare have each pledged $100,000 over the next three years to pay for full-time developers, security audits, computing and testing infrastructure, and more to help financially strapped open source projects. Continue reading New Initiative Gets Companies to Fund Open Source Projects

Sony has plans to introduce virtual reality to its PlayStation 4 console with new hardware called “Project Morpheus.” During the Game Developers Conference in San Francisco this week, the company unveiled a prototype with two headset components — a closed display and what looks like a PlayStation Move sensor. The unit features HDMI and USB connections, a 1080p display and just over a 90-degree field of view. The prototype, three years in the making, will also serve as a developer kit. Continue reading Sony Unveils its Project Morpheus VR Prototype at GDC 2014

Marvel Comics is launching a beta version of an API and developer platform, which will give developers and fans access to its massive library of comics for building apps. The API will include artwork, character bios, expanded stories and more from the original creators spanning 75 years. There are more than 30,000 comics, 7,000 series and 5,000 creators in the database, and developers can even build mini-apps around their favorite characters, titles and creators. Continue reading Marvel Comics Launches API Featuring 75 Years of Content

A new Web application named Hola is bypassing copyright laws to deliver content to users who otherwise don’t have access to it. The app essentially unlocks international versions of Netflix so U.S. users can watch shows like “True Grit” or “Community” — only available overseas — whenever they want. By changing users’ IP addresses and making their devices act as routers, content is never copied illegally. Since beta testing began, the app has become incredibly popular, and it could alter the way the Internet operates. Continue reading Hola: New App Skirts Copyright Law to Stream TV Shows, Music

AT&T’s new service, Sponsored Data, allows developers and brands to deliver content — at their cost — to the mobile devices of their customers without eating into individual data plans. UnitedHealth Group, Aquto and Kony were the first three companies to sign up for the service at launch early last week. The telco’s intention is to allow companies to reach their target audience without costing consumers money in cell phone bills, but some say Sponsored Data is bad for the economy. Continue reading AT&T Service Enables Companies to Pay for Consumer Data

The possibility of 360-degree sports coverage using Google Glass is expected to be a hot topic this week at the annual Consumer Electronics Show. As sales of wearable technology have skyrocketed in just the past couple of years — almost 300 percent in 2012 alone — such technology’s potential is being tapped by developers and sports fans alike. The latest idea is to be able to broadcast dozens of perspectives of Google Glass wearers during the same event. Continue reading Google Glass Views Could Join Sports Broadcasting Efforts