Facebook Shifts to Mobile, Pursues Global Digital Ad Market
By Rob Scott
April 23, 2015
April 23, 2015
Facebook revealed yesterday that while revenue and profit growth slowed for the company during Q1, nearly 75 percent of visitors accessed the social platform from mobile devices and two-thirds of its users now visit daily. Facebook claims that 1.44 billion people access its site or apps at least once a month. According to eMarketer, the company is second only to Google in terms of global digital advertising revenue. Facebook is pushing ads to its photo-sharing service Instagram and building new tools for ad targeting. Continue reading Facebook Shifts to Mobile, Pursues Global Digital Ad Market