TikTok had its first official presence at the Cannes Lions Festival of Creativity on the French Riviera, where the ByteDance mobile video platform competed with the likes of Amazon, Netflix, Activision Blizzard, Spotify, Reddit and Meta Platforms for the attention of the world’s biggest brands and top advertising agencies. Touting its viral appeal and popularity among key demographics including Gen Z, millennials and social influencers, the company hosted a cabana on the beach with dedicated space to make TikTok videos, held meetings in a nearby suite and participated onstage at the Palais des Festivals. Continue reading TikTok Expected to Triple Ad Revenue to $12 Billion in 2022

Ireland’s Data Protection Commission sent Facebook a preliminary order to cease data transfers of its European Union users to the U.S., a move confirmed by Facebook vice president of global affairs Nick Clegg. In doing so, EU regulators have taken a major step to enact a July ruling forbidding such transfers. Facebook would have to partition the data it collects from European users or stop serving them altogether. Otherwise, Ireland’s commission can fine Facebook up to $2.8 billion, 4 percent of its annual revenue. Continue reading Ireland Orders Facebook to Stop Moving EU Data to the U.S.