Cincinnati-based station group E.W. Scripps is launching a $20 million marketing campaign to educate consumers about all the free programming they can access via broadcast television by simply using an over-the-air TV antenna. Scripps has launched a website that lets users input a ZIP code to return a list of free channels available in their area. For instance, in Los Angeles, there are more than 160 free broadcast channels available to antenna users. At a time when inflation is driving households to look for ways to cut costs, Scripps feels the campaign is timely. Continue reading Scripps Launches a Marketing Campaign to Promote Free TV

Television viewers may start seeing reruns of “Charlie’s Angels,” “Breaking Bad,” and other shows, thanks to new residual agreements between Hollywood movie studios and the Screen Actors Guild, the Writers Guild of America, and the Directors Guild of America. The new deal abandons fixed-fee residual payments and makes it more affordable for cable networks and digital channels to acquire reruns of shows. The new residual payments will be based on a percentage-structure. Continue reading Studios, Guilds Agree on New Residual Terms for TV Shows