Google-owned YouTube announced on Friday that it plans to phase out its 30-second, unskippable pre-roll ads by 2018. Many users reportedly find the format obtrusive, so YouTube is killing the 30-second ads but keeping 20-second clips that cannot be skipped, and its six-second bumper ad format. YouTube will also continue to offer its TrueView skippable ads, which do not come with time limits and only cost advertisers when the viewer opts not to skip them. The move is in response to the growing popularity of mobile video. “More than 50 percent of YouTube’s video views now come from mobile devices,” reports Variety. Continue reading YouTube to Phase Out its Unskippable 30-Second Ads by 2018

Facebook’s Lumos computer vision platform, which was originally created to help visually impaired members of the social network’s community, is now being used for a more sophisticated image search. It allows users to find images on Facebook via key words that describe content, rather than a search that is limited to tags and captions. “Facebook trained an ever-fashionable deep neural network on tens of millions of photos,” explains TechCrunch. “The model essentially matches search descriptors to features pulled from photos” and “ranks its output using information from both the images and the original search.” Facebook may apply the tech to videos in the future and potentially raise the bar on its targeted ad offerings. Continue reading Artificial Intelligence Now Powers Photo Searches on Facebook

On February 5, the Super Bowl will be available for free online as a live stream (with no need for pay-TV credentials) and will include dynamically-inserted local advertising based on the viewer’s location. More than 170 affiliates will team with Fox Sports to deliver the digital ads. “The national ads will be the same on both TV and online, and the live-stream will include the halftime show featuring Lady Gaga,” reports Variety. Coverage “will be available live on Fox Sports Go, the broadcaster’s streaming platform … on iOS, Android, Windows and Amazon tablets; and through connected devices including Apple TV, Roku, Android TV, Google Chromecast, Amazon Fire TV and Microsoft Xbox One.” Continue reading Fox Plans to Live-Stream Super Bowl, Will Include Local Ads

AOL is planning to release 5 percent of its staff today, affecting about 500 employees. “CEO Tim Armstrong said that most of the cuts will come in its corporate units, while resources will be shifted more at mobile, video and data offerings going forward,” reports Recode. AOL, which was purchased last year by Verizon, recently added 1,500 employees from its ad deal with Microsoft and acquisition of Millennial Media. AOL’s current structure features its media unit (with properties such as Huffington Post and TechCrunch) and its platforms groups, which includes its advertising tech. “Armstrong said the layoffs are not related to current discussions AOL execs are having with Yahoo counterparts about integration between the two companies,” notes Recode. Continue reading AOL Layoffs Reflect New Emphasis on Mobile, Video and Data

Adblock, the company that blocks online advertising, is now introducing a service that allows website operators to run ads. Adblock Plus’s new service is an extension of the Acceptable Ads program debuted in 2011. A so-called acceptable ad, vetted by Adblock, is smaller, less brash and intrusive and thus, in principle, less irritating. The number of ads in this marketplace, which just debuted in beta, is limited because of how time-consuming it is to vet ads. The service will come out of beta later in 2016. Continue reading Adblock Expands Service with Fresh Take on Acceptable Ads

Yesterday we reported that Facebook is now able to block all ad blockers on its desktop website, sparking a discussion about the ethics of ad blocking. Popular ad-blocking software, Adblock Plus, has since posted instructions online for users to adjust their ad-blocking software by updating their filter lists so they can block Facebook ads again. Meanwhile, Facebook was quick to respond, expressing disappointment that Adblock’s workaround also removes posts from friends and Pages, in addition to ads. Facebook is reportedly rolling out a code update that will counter Adblock’s workaround. Continue reading Ad-Free Facebook is Still Possible, According to Adblock Plus

Facebook is now able to block all ad blockers on its desktop website, enabling advertising to run unimpeded. The move has ignited a firestorm of discussion about the ethics of ad blocking: digital ads are irritating, but they also underpin the business model of the very digital publishers who provide content. Publishers as established as The New York Times and The Wall Street Journal are struggling with eroding ad sales. Wired, Forbes and NYT have also tried out techniques to counter ad blocking. Continue reading Facebook Risks Alienating its Users by Blocking Ad Blockers

Facebook tried and failed to acquire Snapchat, and now Facebook-owned Instagram is having a go at beating Snapchat at its own game. The photo-sharing company just debuted Instagram Stories, which in format is very similar to Snapchat Stories: users can share photos and videos that last no more than 24 hours. This might spark a battle between the two apps, which have never been in direct competition. Both mobile apps are now trying to increase digital advertising, which could bring the issue to a head. Continue reading Instagram Adds Snapchat-Like Features in Social Media Battle

Sources indicate that Snapchat will cut its advertising prices for brands, due in large part to its new ad platform that enables more options and experimentation. With the new API launched earlier this month, Snapchat can deliver ads through third party companies. Snapchat is dropping the cost of its ads API from a minimum of $500,000 when the platform first opened to ads, to a minimum of $100,000, say insiders. Advertisers have expressed concern regarding the high cost of working with Snapchat — and interactive ads in general — both of which are now coming down. Continue reading New Snapchat Ads API Helps Brands Lower Advertising Costs

Two new reports — one from the Reuters Institute for the Study of Journalism and another from the Pew Research Center — highlight how social media platforms are becoming the dominant platform for accessing and consuming news. Reuters reveals that 28 percent of 18-to-24 year olds are more likely to access social media as their main source of news than TV (24 percent), and 51 percent of those with online access also rely on social media as a news source. This trend is negatively impacting traditional business models. Continue reading Social Media Becoming Significant Platform for Today’s News

Internet giants such as Google and Facebook rely on advertising revenue to finance their various endeavors. However, that business model is now being threatened by ad-blocking software. According to a report from PageFair and Priori Data, about 20 percent of smartphone users (nearly 420 million people worldwide) now block ads when browsing online via their mobile devices. The latest figures represent a 90 percent annual increase. While the use of ad-blocking software conserves data and loads websites faster, it “is costing the global advertising industry billions of dollars a year in lost revenue,” reports The New York Times. Continue reading Ad-Blocking Now Costing Advertisers Billions in Lost Revenue

Facebook is now expanding its reach into video by selling video ads for other companies, getting an as-of-yet-undisclosed cut of the revenue. Facebook says it will sell and place both “in-stream” and “in-article” video ads on websites and apps, such as those run by Daily Mail, Mashable and USA Today Sports Media Group. Marketers are willing to pay higher prices for video ads than other forms of advertising, making this a compelling sector and one where Facebook can compete with Google for video ad dollars. Continue reading Facebook Sells Video Advertising for Third Party Sites, Apps

Following last week’s reports that online advertising revenue in the U.S. reached a record $59.6 billion in 2015, and that Google and Facebook claimed the largest share of the digital advertising pie, social giant Facebook announced yesterday that its ad revenue increased 57 percent in the first quarter to $5.2 billion. Notably, mobile ads represented about four-fifths of the network’s revenue. Facebook’s news countered announcements from other tech companies — including Alphabet, Apple and Twitter — all of which released disappointing first quarter figures. Continue reading Facebook Credits Mobile Ad Growth for Major Revenue Jump

Following in the footsteps of Facebook and Twitter, Instagram is on the verge of changing its newsfeed. But, unlike Facebook, Instagram plans to roll out its changes slowly, as a series of small tests to a single-digit percentage of user groups. The new feed will be algorithm-based and personalized, much like that found at its parent company Facebook. The result would be a shift away from reverse chronology list to the photos/videos Instagram thinks you will most want to see from among those you follow. Continue reading Instagram to Slowly Introduce New Algorithm-Based Newsfeed

In a shift in the status quo, the Federal Communications Commission will take over the Federal Trade Commission’s power to regulate Internet access providers regarding customer privacy. The FCC already proposes new rules to shield users from unwanted use of their Internet data. Impacted cable and wireless firms are protesting that the rules would target them unfairly, putting them at a disadvantage against Internet service firms such as Facebook and Google, which will continue to be regulated by the FTC. Continue reading FCC Will Regulate Cable, Wireless Companies on Data Privacy