Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

Reddit is expanding its keyword targeting advertising program, introducing it in more places and adding AI-powered recommendations to help ads appear in the most relevant environments across the platform. Keyword targeting is now available for feed ads in addition to conversations, which were previously the only placement available. Reddit is also launching an AI feature called dynamic audience expansion that works with keyword targeting to place ads before a wider range of viewers based on the objectives of the campaign. Since going public on the NYSE in March, Reddit has been under pressure to increase ad revenue. Continue reading Reddit Drives Precision in Conversation Keyword Ads Using AI

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

Although TikTok has been carrying ads since 2018, it hasn’t really caught on as an advertising vehicle. Now the company is trying to change that by launching Smart+, an AI-powered ad buying tool that is the ByteDance company’s version of Google Performance Max, Meta Advantage+ or Pinterest Performance+. The idea is that by automating campaign management, marketers may be inclined to spend more. Smart+, which launched last week, automates everything from creative development to bidding, targeting and measurement, making ad buying easier on the short-form video app. Continue reading TikTok Intros AI-Driven Ad Campaign Automation with Smart+

Having demonstrated how advertisements in its AI Overviews would work back in May at its Google Marketing Live event, the search giant is now adding the feature for U.S. mobile users and plans to include Google Lens shopping ads “above and alongside visual search results by the end of the year.” “The ways people ask questions today have expanded beyond the search box,” notes Google, explaining the move as a response to that evolution, as artificial intelligence technology has helped consumers use their voice and cameras “to explore the world around them.” Continue reading Google Serving Ads in AI Overviews and Lens Search Results

Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Continue reading Gen AI Among Pinterest Performance+ Advertising Upgrades

In its ongoing effort to strike the right balance between ad targeting and consumer data collection, Google Ads is introducing a new process it calls “confidential matching.” Relying on the hardware and software used for confidential computing in Trusted Execution Environments (TEEs), Google says this new approach allows businesses to securely manage their first-party data. They’ll still be able to use it to reach customers and measure the impact of their digital ad campaigns, but the information will be isolated “during processing so that no one — including Google — can access the data being processed.” Continue reading Google Ads Adopts Open-Source TEE Setup for Data Privacy

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

Ziff Davis, a digitally focused publisher built around technology news and information, is adding CNET to a portfolio that already includes Mashable, PCMag and Lifehacker. Media company Red Ventures is said to be getting more than $100 million for CNET, known as an early pioneer among online media outlets. Ziff Davis CEO Vivek Shah, who in 2010 led a buyout of the 100-year-old publishing house he now heads, said the acquisition is part of an expansion plan funded by the company’s $800 million cash on hand at a time when artificial intelligence is boosting the long-term value of content. Continue reading Publisher Ziff Davis Plans to Purchase CNET Tech News Hub

Google has reconsidered its previously announced plan to turn off third-party tracking cookies in its Chrome browser in favor of an option to be controlled by consumers. The original plan was pushed back a few times but was expected to take place early next year. Competitors and regulators have raised concerns about the deprecation that would have left Google — which hauled in more than $237.86 billion in ad revenue last year — free to use its own tracking to serve targeted ads to those using Chrome. Google is now developing a new plan to let consumers make their own informed decisions about whether to allow third-party cookies. Continue reading Google Changes Direction with Plans for Third-Party Cookies

Amazon is launching Ad Relevance, a cookieless consumer tracking solution that will be available to those using Amazon DSP, a tool that lets advertisers buy Internet ad placements on and off Amazon’s website. Ad Relevance “uses the latest in AI technology to analyze billions of browsing, buying, and streaming signals in conjunction with real-time information about the content being viewed” to reveal customer shopping patterns and serve relevant ads across devices, channels, and content types without using third-party cookies. The technology accommodates Google’s long-delayed cookie deprecation, currently set for 2025. Continue reading Amazon Debuts Ad Relevance Cookieless Solution in Cannes

Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Continue reading IAB: U.S. Digital Advertising Hit Record $225 Billion Last Year

Meta Platforms had a successful Q2, reporting double-digit growth for the first time since Q4 2021. The performance was attributed to a rebound in the digital advertising sector. The good news comes with a warning, as the company says it plans to increase spending on virtual reality and artificial intelligence next year. The parent of Facebook and Instagram reported revenue of just under $32 billion for the period ending June 30, an 11 percent gain over 2022. Advertising contributed a whopping $31.5 billion, growing nearly 12 percent year-over-year. Continue reading Meta Sees Double-Digit Growth for the First Time Since 2021

Alphabet posted a strong second quarter, with Google Cloud revenue climbing 28 percent year-over-year, to $8.03 billion, and overall revenue gaining 7 percent, to $74.6 billion, exceeding analyst expectations, as did the $18 billion in net income. Google Search ad sales grew by nearly 5 percent, to $42.6 billion, while ad sales from Google’s YouTube streaming platform rose almost 4 percent, to $7.7 billion. YouTube had in recent quarters sustained revenue declines, attributed to increased competition from TikTok and others, but was finally able to reverse the downward trend. Continue reading Search Stays Strong and YouTube Rebounds in Alphabet Q2

After significantly curbing its creator payout program, Snap Inc. has largely rejuvenated its Snapchat platform with the implementation of a revenue-sharing option that has lured back some top talent, according to reports. After a testing period that began last year, Snap in April opened to all eligible users a program that allows creators to earn a portion of revenue from ads appearing between their posts. Several thousand participants are said to have qualified for the program, in which those who achieve certain goals become eligible for “Snap Star” status. Continue reading Snap’s Ad Revenue-Sharing Draws Creators Back to Platform