Sony debuted a campaign this weekend to market 4K entertainment. The promotion — launched by Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia — includes a 30-second spot for NCM’s FirstLook pre-show content. The spot features outtakes from “The Amazing Spider-Man 2” (available tomorrow on Blu-ray, DVD and Digital HD) with an emphasis on viewing movies via Sony 4K Digital Cinema projectors in theaters and Sony 4K TVs at home. Continue reading Cross-Promotion Highlights the 4K Entertainment Experience

In a move toward all-digital formats, Paramount Pictures announced it will stop distributing major motion pictures in the U.S. using 35mm film. The Adam McKay-helmed “Anchorman 2: The Legend Continues” was the studio’s last film to be distributed in 35mm, while Martin Scorsese’s “The Wolf of Wall Street” became Paramount’s first wide release to be made available theatrically only in digital format. This year could mark a complete phase-out of film by major Hollywood studios. Continue reading Paramount: First Studio to Go Digital-Only with Movie Releases

The Digital Cinema Distribution Coalition launched the industry’s first-ever digital theatrical delivery service yesterday. The service delivers films and other content to theaters via satellite. The DCDC initiative was founded by theater chains AMC, Regal and Cinemark, with Warner Bros. and Universal. Partnering with the remaining major studios and exhibitors Southern Theatres and National Amusements, the service will reach about 17,000 screens in 1,200 theaters. Continue reading DCDC Launches Digital Theatrical Delivery Service via Satellite

To address complaints that theater screens are too dark, especially when showing 3D films, the digital cinema industry is experimenting with laser technology. Advocates of laser-illuminated projection assert that benefits include lower operating costs, reduced power consumption and increased system lifespans. However, others are concerned that the cost may be too exorbitant and fear the involvement of the FDA, since it monitors the use of lasers. Continue reading ShowEast: Digital Cinema Turns to Laser Projection Tech

Kodak emerged from Chapter 11 bankruptcy this week and has a plan to keep its product in Hollywood, despite a market that favors digital imaging. While more than 75 percent of the world’s cinema screens currently support digital projection, Kodak has commitments to provide film to the major studios for production needs and distribution, deals that run through 2014 or 2015 (depending on the studio). Filmmakers such as J.J. Abrams and Christopher Nolan are using celluloid for their movie projects. Continue reading Kodak Exec Unveils Plans to Keep Film Product in Hollywood

With Labor Day the traditional end of summer, pundits survey the uneven landscape of a fickle summer. Disappointing openings and steep weekend-to-weekend drop-offs jarred execs and provided fodder for commentary and soul-searching. It may be easy to find irony in the titles of two financially successful movies — the low-budget “The Purge” and “This Is The End,” which spoofed the end of the world against a backdrop of contemporary Hollywood — to suggest that this summer truly marks the end for movies. But that would only happen if there were a total failure to recognize emerging trends, acknowledge this is not the first time Hollywood has faced a changing market and apply new ideas to shape the future. Continue reading EXCLUSIVE: Looking Beyond Summer Box Office as Trends Emerge

At this week’s CineEurope exhibitor conference in Barcelona, Spain, NEC announced its new $170,000 laser projector will be available this fall, perhaps beating other manufacturers in the race to deliver the market’s first laser illuminated projection system. Installations of the NC1040L are slated to first appear at Japanese auto manufacturers. The company says it has also fielded interest from cinema exhibitors in European cities. Continue reading CineEurope 2013: NEC Demonstrates New Laser Projector

During its CineEurope press conference in Barcelona yesterday, Sony described 4K technology as achieving “mainstream” status. The company screened a 4K trailer of “Elysium” in addition to a range of 2K and 3D clips (the company reports 15,000 installed 4K projectors), and detailed its plans to test 4K sports coverage at this year’s Wimbledon Championships. Sony also launched Theatre Management System Lite, its workflow management software for cinemas. Continue reading CineEurope 2013: Sony Details Progress of 4K Technology

A new report published by IHS researcher Screen Digest indicates that the conversion of theaters worldwide to digital projection is “approaching the end game,” with 90 percent of global screens expected to be digital by the end of 2013. By the close of 2012, 68.7 percent of all screens had been converted, with North America at 84 percent. The news comes one day before this week’s four-day CineEurope exhibitor conference in Barcelona, Spain. Continue reading Digital Cinema Conversion to Reach 90 Percent This Year

Los Angeles-based rental house and digital cinema solutions provider Radiant Images unveiled an updated Novo action camera on Friday at the Cine Gear Expo. Built with the GoPro sensor and designed for cinematic use, the 3.2-ounce Novo 2K shoots uncompressed RAW and includes a C-mount lens system, PL mount adapter, back focus adjustment and exposure control capabilities. The camera was engineered by Valencia-based View Factor Studios; Radiant collaborated on design and function. Continue reading Cine Gear Expo: Radiant Images Unveils Novo 2K Camera

During last week’s CinemaCon in Las Vegas, Sony announced that its Digital Cinema Solutions Group is beginning customer trials that will test its “xMassif” Web-based, content exchange platform. According to the company release: “This online marketplace creates a new model for increasing access to alternative, independent and repertory content among content owners, exhibitors and promoters, in an easy-to-use and secure environment.” Continue reading Sony Launches Pilot Program for Content Exchange Platform

The end of celluloid film distribution in North America may come as soon as the end of this year, as the transition from film to digital continues. Michael Karagosian, president of MKPE Consulting, said that by the end of last year, 75 percent of worldwide cinema screens had already made the digital transition. This is expected to be an important topic this week at the annual CinemaCon convention in Las Vegas. Continue reading Distribution of Film Prints May Soon End in North America

A number of interesting camera and related 4K technologies were on display at last week’s NAB show in Las Vegas including Blackmagic’s new $995 Pocket Cinema Camera, the Production Camera 4K from Blackmagic, Phantom’s Flex4K Digital Cinema camera, two new 4K projectors from Christie capable of 60 frames-per-second, and a proof of concept trifocal camera system from Germany’s Fraunhofer Heinrich Hertz Institute. Continue reading NAB 2013: Compelling New Camera and Projection Systems

Projector maker Christie hopes to quell critics who claim 3D films appear too dark in cinemas by implementing a laser-driven projection technology. The new system is expected to create brighter and more vibrant images. The technology will be used to screen Paramount’s “G.I. Joe: Retaliation” at AMC’s Burbank 16 theater on March 28, the first time that laser projection will be made available for paying audiences. Continue reading New Christie Laser Projection System to Brighten 3D Films

Digital Cinema Distribution Coalition announced that it has reached agreements with five movie studios to provide digital delivery services to theaters in North America. The DCDC satellite and terrestrial digital distribution network will deliver feature, promotional, pre-show and live digital cinema content from Lionsgate, Universal Pictures, Disney, Warner Bros. and Paramount Pictures. Continue reading Five Studios Team with DCDC for Satellite Movie Delivery