Warner Bros. Home Entertainment Group announced it has acquired social movie discovery site Flixster, which also includes premium movie reviews and news site Rotten Tomatoes (that Flixster acquired from News Corp. last year). Financial terms were not disclosed, but The Wall Street Journal recently cited Flixster’s value between $60 million and $90 million. The Flixster deal marks the next step in Warner’s “Digital Everywhere” strategy.

As recently reported on ETCentric, Warner Bros. plans to release its Digital Everywhere app by this summer with hopes that the app will serve as the ultimate destination for purchasing all digital movies. The app gathers the ways a consumer can rent or purchase movies and organizes an individual’s library of movie titles and TV programs. It then provides access to this library from any Internet-connected device through the UltraViolet cloud authentication system.

According to TechCrunch: “Flixster’s popular cross-platform movie discovery application on mobile platforms has seen 35 million downloads to date and Rotten Tomatoes is seeing 12 million unique visitors per month. The Flixster and Rotten Tomatoes will remain fully independent, says Warner and the Flixster team will stay in San Francisco and the Rotten Tomatoes team will continue to work autonomously in Los Angeles.”

Related Warner Bros. press release: “Warner Bros. Home Entertainment Group to Acquire Flixster” (5/4/11)

Related Wall Street Journal article: “Flixster Update: Warner Bros. Very Interested, as Yahoo Drops Out of Bidding for Social Movie Site” (3/28/11)

Related Wall Street Journal article: “Warner Bros. Expands Test of Movies on Facebook” (3/28/11)

Warner Brothers plans to release a new app by this summer code-named “Digital Everywhere.” The studio hopes the app will serve as the ultimate destination for purchasing all digital movies, not just those produced by Warner Bros. According to CNBC, “The way iTunes changed music, Warner Brothers wants to change movies.”

Digital Everywhere is not a retailer like iTunes. It gathers the many ways a consumer can rent or purchase movies and organizes an individual’s library of movie titles and TV programs. It then provides access to this library from any Internet-connected device through the cloud authentication system known as UltraViolet.

The app does much more than serve as a content aggregator — and intends to increase the value of a digital movie purchase by including features such as: trailers, clips, reviews, related articles, data from IMDb and Box Office Mojo, release schedules, recommendations and Facebook integration. CNBC reports that Digital Everywhere, “brings DVDs, the movies on a hard drive, digital films from iTunes, Netflix queues, and eventually digital Amazon purchases, into one easily-sortable library.”

If the Warner Bros. app delivers all that it promises, and movie fans respond to the cloud integration approach, we could be on the cusp of experiencing a significant change in how we access and manage our digital media.