By
Meghan CoyleSeptember 22, 2014
Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events
By
Rob ScottSeptember 18, 2014
In what could prove to be a bold move, Amazon and Apple are planning to allow customers to share media purchased from their digital storefronts with family members. Similar language is being used by both companies to describe the programs, and both are launching around the same time. Apple’s “Family Sharing” program will be available via its new iOS 8 software, while Amazon’s “Family Library” is scheduled to join hardware and software updates slated for the end of October. Continue reading Apple and Amazon Planning Programs for Sharing Digital Media
By
Chris CastanedaOctober 15, 2013
Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year
By
Rob ScottAugust 6, 2013
According to a new report from eMarketer estimating the media consumption of adults in the U.S., the average amount of time spent with digital media per day will surpass television viewing for the first time this year. This is due largely to the shift in smartphone and tablet usage now that most consumers lead increasingly mobile lives. Since 2010, mobile activity has grown from a mere 24 minutes per day on average to 2 hours and 21 minutes per day. Continue reading People to Spend More Time with Digital Media Than TV in 2013
Consumers spent approximately $4.69 billion on home entertainment purchases and rentals during Q1 2013, according to the Digital Entertainment Group. Spending rose more than five percent over the same period in 2012, due to a new slate of titles and growth of electronic sell-through (largely a result of increased access to digital content). Some credit the success of UltraViolet, which may be loosening Apple’s grip on the EST market. Continue reading New Titles and EST Boost Home Entertainment Spending
By
Rob ScottMarch 27, 2013
The Cleveland Museum of Art is introducing new technology to enhance the visitor experience. With a special application designed for the iPad and a 40-foot interactive touchscreen, patrons can personalize and share tours, bookmark their favorite art, and access special videos and behind-the-scenes information for different exhibits. In the process, the Cleveland Gallery One program may serve as a model for museums and other venues. Continue reading Museum Bridges Art and Tech with 40-Foot Collection Wall