Nielsen, long the dominant player in audience measurement data for media companies and advertisers, now has competition. Recently, comScore, which measures consumer Web activity, made an all-stock purchase of Rentrak, which monitors set-top box data for information on consumers’ TV viewing habits. Nielsen, however, countered with its “total audience measurement tool,” which is slated to roll out by the end of 2015. Nielsen has been criticized as being slow to address media consumed on digital platforms. Continue reading TV Metrics Space Heating Up Between Nielsen and comScore

Measurement firm comScore will introduce a new metric this week that goes beyond tracking video audiences on desktops and laptops to additionally tracking audiences across mobile and streaming devices. The new metric is expected to provide advertisers and television networks with vital information that has so far been challenging to collect. The addition is part of a broader initiative by comScore to track shifting, more diverse viewing habits of consumers and better compete with ratings provider Nielsen. Continue reading New comScore Measurement to Include Mobile and Streaming

Nielsen, in partnership with Adobe, is developing the first measurement system for tracking the consumption of digital media across apps, the Web and smart TVs. The system is expected to launch commercially in 2015. ESPN, Sony Pictures Television’s Crackle, Turner Broadcasting, Univision Communications, and Viacom have already signed up to participate. Adobe Analytics and Adobe Primetime will be integrated with Nielsen’s digital measurement tracking tools to create the system. Continue reading Nielsen, Adobe to Launch Cross-Platform Measurement System