The digital advertising business is often opaque, and now 16 companies, banded together as Source, are calling for a more transparent pipeline as well as standards and best practices for sharing data on fees and authenticating content. Oracle and News Corporation, among the other ad agencies, publishers and ad tech firms, hope their efforts will boost digital advertising beyond behemoths Facebook and Google. Publishers have long stated that middlemen take too much of the pie in an expensive, clunky supply chain. Continue reading Publishers Plan to Bring Transparency to Digital Advertising

The Entertainment Merchants Association gathered leading technology, distribution and content partners at its Digital Media Pipeline 2014 conference held at the Skirball Cultural Center in Los Angeles on Wednesday. The program included updates from the EMA’s Digital Supply Chain working groups and presentation of Digi Awards to “Breaking Bad,” Amazon, Content Bridge, and Disney for outstanding achievements in digital entertainment content, retailing, leadership and innovation. Continue reading Digital Media Pipeline: Awards, Perspective and a Look Ahead