Facebook is answering criticism from advertisers to provide more precise data about the reach of digital ads. The social network agreed to an audit of the audience measurements and other information that it provides to advertisers. Marketers pay based on the number of times an ad is viewed, but media companies count views differently based on whether the sound was on or if the viewer watched the entire ad. Advertisers are calling for ad platforms to increase transparency. Facebook will allow the Media Rating Council to conduct an audit of the data that the company reports to its advertisers. Continue reading Facebook Will Submit to Audit to Offer Ad Data Transparency

The video platform skirmishes just heated up with news that Comcast is about to launch its own, dubbed Watchable. The streaming video platform will feature content from a list of major publishers, including NBC Sports, AwesomenessTV, Refinery29 and The Onion as well as two companies it has already invested in, Vox and Buzzfeed. Deals are non-exclusive, allowing publishers to also post on Facebook, one of Comcast’s chief rivals in online video. Comcast is also up against YouTube and Verizon’s as-of-yet unnamed video platform. Continue reading Comcast to Debut Latest Streaming Video Platform, Watchable