AMC Networks has begun rolling out an ad-supported version of its flagship AMC+ streaming service. Initial availability will be on AMC’s own direct-to-consumer platform and apps, with third-party platforms and channel providers added in the coming weeks. Priced at $4.99 per month, the ad-supported tier includes less than five-minutes per hour of sponsored messages and the same content that comes with the $8.99 per month ad-free plan (or $83.88 annually). Chief Commercial Officer Kim Kelleher says the new product offering is “bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported.” Continue reading AMC Offers a New Commercial Tier for Its Streaming Service

E.W. Scripps subsidiary Nuvyyo has released a redesigned version of its Tablo DVR that will “better meet the needs of consumers by providing an enhanced over-the-air TV experience with content recommendations and a curated selection of free ad-supported streaming TV channels integrated into the live TV program guide,” the company explains. The puck-like device is available for a one-time hardware fee, with no subscription, contracts or fees required. The Tablo sells for $99.95 at TabloTV.com, Best Buy and Amazon, while the Tablo Total System, which includes a 35-mile indoor TV antenna, is available for the promotional price of $109.95 and will later cost $129.95. Continue reading New Tablo DVR Integrates FAST for Free All-in-One Solution

The National Football League is raising the price of its streaming service, NFL+, now in year two, as live streams of the NFL Network and NFL RedZone cable channels are becoming part of the package. Cost of the premium plan will be $14.99 a month (or $99.99 per year), up 50 percent from $9.99, with the bundled NFL Network and its exclusive regular-season games, and fan-favorite RedZone, which carries live action from all Sunday afternoon games. A subscription to NFL+ with only the NFL Network added will increase 40 percent to $6.99 per month (or $49.99 per year), from $4.99. The changes will coincide with the start of the new season on September 10. Continue reading NFL+ Boosts Prices as It Bundles with NFL Network, RedZone

Charter Communications is debuting a “sports lite” cable tier designed to curb cord-cutting by offering customers the opportunity to save money by opting out of regional sports networks. The new package will begin rolling out in Q3, on a market-by-market basis beginning with Charter’s Spectrum-branded cable service. Spectrum Select Plus will include a full slate of sports, including regional networks, while the reduced-rate Spectrum Select Signature will feature limited sports. Charter owns two regional sports networks at a time when those specialty channels have felt the impact of subscribers leaving cable for streaming. Continue reading Charter Regional Sports Strategy Aims to Lower Cable Costs

T-Mobile has agreed to purchase Ka’ena Corp., whose subsidiaries include the Mint Mobile prepaid wireless brand in which actor Ryan Reynolds holds a 25 percent stake, in a deal worth up to $1.35 billion. Terms of the agreement include celebrity spokesman Reynolds continuing in his creative role at Mint, while co-founders David Glickman and Rizwan Kassim remain onboard to manage the brands, which include the Ultra Mobile international wireless offering and wholesaler Plum. Under Glickman and Kassim those adjuncts “will generally operate as a separate business unit,” according to T-Mobile. Continue reading T-Mobile Will Pay Up to $1.35B for Mint Mobile Owner Ka’ena

Disney+ has launched its anticipated ad-supported tier, Disney+ Basic, for $7.99 per month in the U.S., while the cost of its ad-free Premium subscription bumps up to $10.99 per month. The company has also reconfigured its bundles, adding the Disney Bundle Duo (Disney+ Basic with Hulu’s ad-supported plan) for $9.99 per month, and the Disney Bundle Trio Basic (Disney+ Basic, with ad-supported Hulu and ESPN+) for $12.99 per month. Disney says it’s launching “with more than 100 advertisers across all major categories.” An ad-free Disney Bundle Trio Premium is also being offered, for $19.99 per month. Continue reading Disney+ Rolls Out Basic Ad-Supported Tier and New Bundles

The NBA becomes the latest sports league to court digital viewers, launching an app for streaming, personalization and socializing. The app is free to download, and NBA League Pass will be integrated into the app, with promotional pricing of $14.99 per month ($99.99 per season) for a standard package and $19.99 per month ($129.99 per season) for a premium subscription. The NBA App is a product of NBA Digital, the league’s joint venture with Turner Sports, and was built in partnership with Microsoft, the NBA’s cloud and artificial intelligence partner. Continue reading NBA and Microsoft Team on New DTC Mobile Streaming App

It was a successful fiscal third quarter for The Walt Disney Company, which saw revenue jump 26 percent and profits up 54 percent compared to the same period in 2021. The company, celebrating its centenary, had revenue of $21.5 billion and profits of $1.41 billion (77 cents a share) for the three months ending July 2. Theme park revenue was up more than 70 percent, to $7.4 billion, as the company continued to shake COVID-19 contractions. For an added flourish, Disney+ grew a whopping 31 percent worldwide, adding 14.4 million subscribers to top out at 152 million. Continue reading Record $7.4B in Theme Parks Propels Profit Surge for Disney

The NFL has launched its long-awaited streaming service, NFL+, offering two tiers of live local and prime time regular season and postseason games on mobile devices, and live out-of-market preseason games on any device. Priced at $4.99 per month or $39.99 per year for the basic service, NFL+ also provides live local and national audio for every game and programs from the NFL Films archive. NFL+ Premium offers more live games and commercial-free replays on any device for 9.99 per month or $79.99 per year. Premium will absorb the $99.99 per year NFL Game Pass, launched in 2015, which will no longer be available as a separate subscription in the U.S.  Continue reading NFL Subscription Streaming Service Targets Fans On-the-Go

Direct-to-consumer startups that previously relied mainly on Facebook and Instagram to reach customers continue to adapt strategies more than a year after Apple’s privacy policy revisions forced massive change on the digital advertising sector. Brands that were marketing before Apple’s privacy changes took effect last year had an opportunity to build customer bases using the uniquely specific targeting opportunities once offered by social media. Newer entities, however, are struggling to get a toehold as they search for comparable tools, looking well beyond the traditional social platforms. Continue reading Direct-to-Consumer Marketers Seek Social Media Alternatives

Regional Sports Network NESN is launching a subscription streaming service called NESN 360 for $29.99 per month, with the first month priced at $1. NESN 360 allows fans to purchase a direct subscription to NESN’s live programming and video-on-demand content. Launched in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball, NESN 360 makes NESN the first regional sports network in the country to launch a direct-to-consumer service bypassing cable. Annual subscriptions are priced at $329.99 and include eight tickets to see the Red Sox play in 2022. Continue reading NESN Is First Regional Sportscaster Offering DTC Streaming

Disney+ outperformed its subscriber goals, helping The Walt Disney Company to 23 percent revenue growth in its fiscal second quarter, ended April 2. “Our strong results in the second quarter, including fantastic performance at our domestic parks and continued growth of our streaming services — with 7.9 million Disney+ subscribers added in the quarter and total subscriptions across all our DTC offerings exceeding 205 million — once again proved that we are in a league of our own,” Disney CEO Bob Chapek summarized for investors. Disney+ now reaches 137.7 million subscribers. Continue reading Disney Reports Strong Revenue and Subscriber Growth for Q2

Euromonitor International conducted a study in October on the rise of e-commerce during the COVID-19 pandemic and found that 74 percent of worldwide retail and consumer brand experts believe the trend will become permanent. The study projected that between 2020 and 2025 half of the absolute value growth for the global retail sector will be digital, equating to $1.4 trillion. Of that, the United States and China will be responsible for 55 percent of the value growth. Latin America also experienced significant e-commerce growth in 2020. Continue reading Forecast: Global E-Commerce to Reach $1.4 Trillion by 2025

As an experiment, some advertisers are placing TV ads in video games with the aim of reaching a younger demographic less likely to watch traditional television. Ad tech firm Simulmedia is running the tests, such as enabling the Turner division of AT&T’s WarnerMedia to run ads promoting Turner properties — the animated “Rick and Morty,” sci-fi series “Snowpiercer” and celebrity golf show “The Match” — within Electronic Arts’ “UFC 3” fighting game. That was followed by Experian testing an ad for Experian Boost within the same game. Continue reading Brands Experiment with Placing Ads in Console Video Games

At Shopify Reunite, the Canadian company’s first virtual event, the direct-to-consumer e-commerce platform released numerous updates. Among them are Shopify Balance, a business account and debit card; a Local Delivery app; and Shop Pay Installments, a buy-now-pay later option. The company’s AI-powered fulfillment network is also now welcoming merchant applications. Shopify canceled what would have been its fifth annual partner and developer conference, Shopify Unite, due to the coronavirus. Continue reading Shopify Debuts Product Updates Including Balance Debit Card