DirecTV is leaning even further into streaming despite its current decision to ditch its “Stream” branding. As of Sunday, the DirecTV Stream landing page had disappeared, its traffic rerouted to DirecTV.com.  The emphasis is now on streaming on any device, “satellite-free and with no annual contract or hidden fees.” Choosing what to watch and how to watch it “should be simple,” which is why DirecTV says it’s now marketing under a single brand. The main messaging on the new landing page includes a build-your-own channel lineup option and streaming via DirecTV’s bespoke dongle Gemini Air. Continue reading DirecTV Leans into Streaming, Bringing It Under Main Banner

After acquiring DirecTV six years ago, AT&T has spun it off and, along with AT&T TV and U-verse, formed a new company it will co-manage with TPG Capital. AT&T received $7.1 billion in cash and a 70 percent interest in the new company, and TPG contributed $1.8 billion and owns the remaining 30 percent. In 2015, AT&T had paid $49 billion to acquire DirecTV, absorbing another $18 billion in debt, becoming the largest U.S. pay-TV provider with 26 million customers. It then lost almost 40 percent of its TV subscriber base. Continue reading AT&T Spins Off DirecTV, Combines It with AT&T TV, U-verse