Spotify is offering more free music in an effort to ultimately increase its number of paid subscribers. The popular streaming service has introduced an updated version of its free mobile app that offers non-paying users more on-demand tracks from 15 pre-populated playlists. Some of the playlists — such as “Discover Weekly” — are personalized for individual users. Spotify, already the world’s largest paid music service (and now a public company), is expanding its freemium model with the goal of one day reaching billions of users, while maintaining its lead over #2 subscription service Apple Music and other competitors. Continue reading Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify signed a music and video distribution deal with SFX Entertainment to bring new videos and curated playlists to the world’s largest on-demand music service. Spotify’s 75 million active users and 20 million paying subscribers will have access to exclusive content from SFX’s Beatport, an online music store that focuses on electronic dance music. In addition, Beatport will deliver programming from various music festivals produced by parent company SFX. The collaboration will focus on integrating video content as well as music. Continue reading Spotify and SFX Announce Music and Video Distribution Deal

Spotify’s new feature, Discover Weekly, is a two-hour personalized music selection based on users’ listening habits, delivered every Monday morning. It aims to introduce new music and artists to subscribers based on newly created case profiles. The playlists are much like recommended mixtapes generated by algorithms that evolve over time, relative to user data. The new feature is an attempt by Spotify to maintain its subscriber base as it faces growing competition from rival services such as Rdio, Deezer, Apple Music and others. Continue reading Discover Weekly: Spotify Debuts Personalized Music Playlists