Amazon is testing a new way to provide viewers with content recommendations with AI Topics, now in limited beta release for Prime Video. AI Topics eschews traditional recommendation algorithms in favor of AI that “discovers” Prime Video content based on a combination of viewing history and personal interests. Users can request “mind-bending sci-fi” or “fantasy quests,” then navigate seamlessly through topics curated for them that appear on the Prime Video home page. Once a topic is selected, movies, series and linear channels will populate alongside additional related topics. Continue reading Amazon Testing ‘AI Topics’ Recommendations for Prime Video

Google has added a Gemini extension that lets users link their Spotify accounts and leverage the AI for music search and discovery. Currently only for Android in English, the app accepts spoken and text prompts to select music by song, album, artist or playlist using “Play & Search.” Only Spotify Premium subscribers will be able to request and play specific tunes on demand. And while users will be able to use Gemini to activate existing playlists or pipe music themed to an activity or mood (like workouts or romantic meals), it cannot create a Spotify playlist or radio. Continue reading Google Offers Spotify Extension for Gemini Mobile Ecosystem

Subscription-free streaming platform Plex — which features more than 600 channels, movies and TV shows — has redesigned its user interface to emphasize discovery and personalization. The new look is available in preview on mobile, with a public rollout planned in the weeks to come. “For personal media pros, we’ve centralized media libraries into a dedicated tab,” explains Plex, noting it’s added an option to save favorite libraries and quickly access power-user features. The Watchlist now has a dedicated spot in the navigation bar. Customers are using Plex to “find any title, anytime,” then linking it across services or adding it to the Watchlist. Continue reading Free Streaming Video Platform Plex Redesigns User Interface

Tubi has come up with a unique way to showcase its catalog of 250,000 movies and TV episodes: a feed of short-form videos similar to TikTok content. Called “Scenes,” the feature is available via Tubi’s mobile app for Android and iOS. Tubi, the Fox Corporation free ad-supported streaming television (FAST) service, hopes Scenes will help Tubi viewers find what to watch as part of a “strategy to provide effortless entertainment on mobile.” Tubi already leverages machine learning and AI models to help personalize its recommendation experience and encourage discovery. Continue reading Tubi Introduces Short-Form Video Clips with Scenes Feature

Hangout is a new service that wants to make enjoying music more of a social experience. The platform, from Turntable Labs, is available on iOS, Android and the Web. At launch, Hangout offers more than 100 million songs, available to stream globally as a result of deals with Universal Music Group, Sony Music Entertainment and Warner Music Group as well as indie rights group Merlin. Users can select an avatar and invite friends to their personal ‘hangout’ space, taking turns playing songs from their favorite artists in the virtual DJ booth. Continue reading Hangout Is a New Social Platform with Music Listening Rooms

In a move that may appeal to music fans as well as marketing professionals, ByteDance-owned video platform TikTok just announced the availability of a new promotional feature called “Share to TikTok” that enables users to share music, podcasts and audiobooks from Apple Music and Spotify to TikTok, directly from the share menus of the streaming services. Content shared to TikTok will feature links directing users to the original sources to foster discovery and engagement on the partnering services. The new feature follows the launch of “Add to Music App,” a tool for users to save songs they discover on the TikTok app to their streaming service of choice. Continue reading TikTok Introduces New Feature to Share and Promote Music

Gracenote, the Nielsen content solutions division, has launched Gracenote Watch Prompts, an AI-powered dataset that equips global video platforms and services with programming facts intended to help influence consumer viewing behavior. Designed to be paired with user preference and consumption data, the new Watch Prompts aim at delivering personalized film and TV promotion, resulting in increased tune-in. According to Nielsen, 74 percent of U.S. consumers last year either didn’t know or only had a vague idea as to what they wanted to watch when starting a streaming session, “meaning a large majority are making on-the-fly viewing decisions.” Continue reading Gracenote Watch Prompts Aim to Help Streaming TV Viewers

TikTok has published an internal research study indicating the movie viewing habits of its users, and how advertisers can use the TikTok Spotlight movie marketing tool released last month. The promotional vehicle was designed to help TikTok users discover films, as well as influence their viewing choices and drive audiences to theaters. TikTok’s research found that 47 percent of TikTok users say that while on TikTok they discovered a new movie coming to theaters, and were “inspired to take action, including 36 percent purchasing a ticket,” which they can facilitate in-app through Spotlight. Continue reading Film Promotion Tool TikTok Spotlight Shares Audience Insight

TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

Altice USA has launched a new Internet package for its Optimum Stream platform. Called Entertainment TV, the virtual MVPD service offers premium entertainment content for $30 per month. The move comes as Altice says Optimum is further expanding its Optimum Stream product offering to homes in the U.S., including in Arkansas, Arizona, Louisiana, North Carolina and Texas. Optimum Stream was previously available only to Optimum Internet customers in New York, New Jersey and Connecticut. Optimum Stream debuted in 2021, targeting consumers without linear TV who would be interested in subscribing to a broadband service for $5 per month. Continue reading Altice USA Bows Entertainment TV Internet Streaming Service

The live event business is making further inroads with social apps, as Shazam pacts with Ticketmaster and TikTok integrates Eventbrite. Ticketmaster says artists can now link live events in Apple’s Shazam app, where they’ll appear when a user Shazams a track. The feature will work in the more than 30 countries where Ticketmaster operates. The Live Nation-owned company also has deals with Snap and TikTok, whose new alliance with Eventbrite allows event producers and TikTok users to embed Eventbrite links in-stream. Now the TikTok community can discover events and purchase tickets “without ever leaving the app.” Continue reading Ticketmaster and Eventbrite Harness the Power of Social Apps

YouTube Music is working to improve its discovery capabilities. The Google unit is testing an AI-powered personalized radio feature for Premium subscribers in the U.S., and is also gradually rolling out something called Sound Search, which lets users describe a type of sound, including by humming it, then having it searched from a catalog that features “over 100 million official songs,” according to YouTube Music. The feature was introduced on a limited basis on Android in May, and is now expanding to iOS users, albeit on what is still a limited basis. Continue reading YouTube Music Expands Its Sound Search and Tests AI Radio

To address Gen Z’s ongoing interest in social video content, Pinterest announced it is updating its app so that users will have the ability to create video versions of the more than 10 billion curated boards on Pinterest. The videos can then be shared on popular social platforms such as TikTok and Instagram. Pinterest users have been using manual methods such as screenshots and green screen effects to share their boards on other apps. According to the company — which refers to this as the “mecore” trend — searches for boards labeled “mecore” jumped 255 percent since last year. The updated approach to board sharing is designed to leverage this growing trend. Continue reading Pinterest Introduces the Ability to Convert Boards into Videos

Fox Corporation’s FAST service Tubi has launched a development hub for aspiring filmmakers called Stubios — “a fan-fueled studio” that promises to “put the power to greenlight content” in the hands of fans via this non-traditional feeder system for diverse talent. Working with actress-producer Issa Rae’s ColorCreative management company, Stubios is television’s take on UGC and the social media influencer pipeline, a path for trending creatives “to find success in Hollywood,” according to Fox. “Stubiorunners,” as creatives accepted into the program are called, will have the ability to get audience feedback on “everything from casting to key art.” Continue reading Tubi Development Hub ‘Stubios’ Lets Fans Greenlight Content

TikTok has partnered with global concert ticketing agency AXS to help music lovers discover and buy tickets to live events in-app. The new feature, which is going live in the U.S., UK, Sweden and Australia, with more markets to follow, allows any TikTok “Certified Artist” to promote and sell tickets on the platform through AXS. The enhancement is designed to help TikTok artists “expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing,” according to TikTok. Since 2022, the short-form video platform has been in a venture with Ticketmaster. Continue reading TikTok Expands Its Ticketing Features in Global Deal with AXS