Fifteen months ago, Specific Media purchased MySpace, with Justin Timberlake taking an ownership stake in the flailing social network.- Following months of relative quiet — with the only major news being a new Panasonic partnership announced at CES 2012 — the new Myspace (now fashioned with lower case ‘s’) has finally been revealed in a Vimeo post.
- Timberlake tweeted a link to a video that gives a sneak preview at the new service. Included in the Mashable post, the video makes the new Myspace look “clean and attractive.”
- It shows a new login using Facebook or Twitter that allows users to bring photos or other information from the other networks. Status updates feature large photos with comments showing up below.
- “There is a large music component to the service, which includes a way to browse albums, find popular songs and artists and more,” the post explains, noting that it is still uncertain whether Myspace is “building its own music service or if it has partnered with a provider such as Spotify, Rdio or Rhapsody.”
- “The biggest question I have about the new Myspace is whether or not the brand is worth anything,” writes Christina Warren for Mashable. “I’ve argued in the past that the biggest asset of Myspace is also its biggest liability. What the new owners will have to do — celebrity investor or not — is prove to users why this Myspace is worth a user’s time.”
