Nielsen is now offering a cross-media U.S. ad performance view that takes into account advertising on controversial social platform TikTok. As a result of the integration advertisers and agencies will, for the first time, be able to compare ad performance on TikTok across all screens, including digital, CTV, and linear. The analytics will be parsed via Nielsen ONE, a cross-media platform that debuted in alpha in May 2023 at which time it was scheduled for broad release in late 2024. Nielsen says the TikTok integration will provide “independent and verified reporting of demographic data” for campaign measurement via Nielsen ONE. Continue reading TikTok Pacts with Nielsen to Measure Cross-Media Advertising

Warner Bros. Discovery is putting artificial intelligence to work creating ads that showcase products people see on their favorite TV shows. One of two new ad-based services, Shop with Max, uses machine learning to fuel shoppable content, identifying items within films and TV shows and pairing them with advertiser catalogs. A QR code takes viewers to a second screen where they can learn more about products and even purchase them. Another solution, called Moments, aligns brands with thematic content in 40 identified areas, including cooking, real estate, gaming and science. Continue reading WBD Taps KERV AI to Integrate In-Stream Advertising on Max

Promise is a new entertainment studio launched around the potential of generative AI. The Los Angeles-based startup is developing a multiyear slate of films, TV shows and media in “new formats.” With funding led by Peter Chernin’s North Road Company and Andreessen Horowitz, Promise vows to set “a new standard for high-quality storytelling enabled by AI.” The firm is also working on new tools to optimize the generative workflow. The first product, MUSE, “integrates the latest GenAI technology throughout the creative process in a streamlined, collaborative, and secure production environment.” Continue reading Promise Is an Entertainment Studio Built Around Generative AI

Capitulating to outside pressure, after a barrage of media reports citing unsafe conditions for minors, Roblox is implementing new safeguards. Parents can now access parental controls from their own devices in addition to their child’s device and monitor their child’s screen time. New content labels and improvements to how users under age 13 can communicate on Roblox are additional protections that are now baked into the platform. “We’ve spent nearly two decades building strong safety systems, but we are always evolving our systems as new technology becomes available,” explained the Roblox. Continue reading Roblox Tightens Child Safety Guidelines Amidst Media Outcry

A digital avatar may soon join the talent lineup on ESPN’s college football show “SEC Nation.” Called FACTS, the AI-generated character was developed at the ESPN Edge Innovation Center as “a way to help foster engagement and educate fans on complex sports analytics,” according to ESPN. The avatar was unveiled last week at the 4th Annual ESPN Edge Conference. Built on Nvidia’s Omniverse platform, using the company’s ACE microservices, FACTS integrates with Azure OpenAI for natural language processing and ElevenLabs for text-to-speech integration. Continue reading ESPN Readies a Data-Filled Sports Talk Host Generated by AI

The Walt Disney Company’s revenue rose to $91.4 billion for its fiscal year 2024, which ended September 28, a 2.8 percent increase from 2023. For the fourth quarter, revenue rose 6 percent to $22.6 billion, in line with analysts’ expectations. Company-wide, net profit climbed 74 percent in Q4, to $460 million, thanks largely to the strength of the streaming and theatrical film units. Improvements in the Disney+, Hulu and ESPN+ businesses marked the streaming sector’s second consecutive quarterly profit. Net profit for the year was a tick under $5 billion, up a whopping 111 percent from 2023. The results sent Disney shares up 6.2 percent on Thursday. Continue reading Disney Ends Fiscal Q4 Strong Thanks to Movies and Streaming

The first big play from Disney following February’s $1.5 billion investment in Epic Games is “ESPN Football Island,” available now as part of the “Fortnite” social gaming platform. The new sports-themed experience is designed to get football in front of younger fans. Games include navigating an obstacle course and “high-intensity box fights,” with the main action centering on “Touchdown Rush,” where players “team up with friends and enter the stadium to navigate rocky terrain, a lava moat, and the other team,” according to ESPN. The experience includes participation from ESPN announcers and will soon feature regular updates highlighting the current season. Continue reading Disney, Epic Launch ‘ESPN Football Island’ Experience Online

DirecTV is launching a free ad-supported streaming TV platform, MyFree DirecTV, available November 15. At launch, the FAST service will provide viewers with curated content and what DirecTV promises will be “an extensive on-demand library.” Additional channels are slated to join the MyFree DirecTV platform starting in 2025. The service will be offered nationwide via online, mobile and on select smart TVs and streaming devices. The company cites FAST’s earning potential, “generating nearly $8 billion in the U.S. alone this year” as viewers enjoy a free ride amidst escalating subscription fees. Continue reading MyFree DirecTV: FAST Platform Slated to Launch Next Month

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

Freely, the free UK streaming service broadcasters collectively launched in April, has gained a foothold on smart TVs that run Amazon’s Fire TV OS. Backed by the BBC, ITV, Channel 4 and Channel 5, Freely combines free live linear channels with on-demand content in an ad-supported streaming environment. Since those broadcasters must, by government charter, offer “programming beneficial to the public interest,” there has been concern around keeping them relevant and accessible in the streaming era. The deal between Freely and a tech giant with a popular OS is seen as a big win. Continue reading Amazon Fire TVs to Carry Freely Streaming in the UK This Fall

Amazon will become the newest member of the Motion Picture Association (MPA), a move that is likely to have significant ramifications as the e-commerce giant throws its weight behind the global entertainment trade and lobbying organization. As the parent of both the Prime Video streaming service and MGM Studios, as well as the force behind Amazon Web Services, the company has clout across both entertainment and technology at a level that is unparalleled among MPA principals. At $2 trillion, it becomes the largest MPA member by market cap. Netflix, which joined in 2019, is capped at $300 billion. Continue reading Amazon MGM Studios and Prime Video Latest to Join the MPA

SAG-AFTRA announced it is teaming with online talent marketplace Narrativ to provide the guild’s 160,000 members with the option of working with the New York-based AI startup to license their voice replicas for use in digital audio advertising. The deal would make it easy for voice actors to be considered for replicant work and get compensated, according to SAG-AFTRA, which emphasizes that performers will control the particulars, including whether to make their voices available, brand approval and fees. Narrativ also represents visual likenesses, but the SAG-AFTRA announcement is limited to voice work. Continue reading SAG-AFTRA Strikes a Deal with Narrativ for AI Voice Replicas

AI media firm Runway has launched Gen-3 Alpha, building on the text-to-video model by using images to prompt realistic videos generated in seconds. Navigate to Runway’s web-based interface and click on “try Gen 3-Alpha” and you’ll land on a screen with an image uploader, as well as a text box for those who either prefer that approach or want to use natural language to tweak results. Runway lets users generate up to 10 seconds of contiguous video using a credit system. “Image to Video is major update that greatly improves the artistic control,” Runway said in an announcement. Continue reading Runway’s Gen-3 Alpha Creates Realistic Video from Still Image

The Senate has introduced the NO FAKES Act (Nurture Originals, Foster Art, and Keep Entertainment Safe) to protect artists — their voices and visual likenesses — from the proliferation of deepfakes and digital replicas created without consent. The bipartisan bill seeks to impose liability for damages to those who violate the proposed new law. If passed, the NO FAKES Act would be the first federal protection from AI image appropriation, supporters say. Those who’ve rallied to the cause include SAG-AFTRA, the Recording Industry Association of America, the Motion Picture Association, Disney and major talent agencies. Continue reading Senate Introduces NO FAKES Act to Address Deepfakes and AI

Fox Corporation’s ad-supported video-on-demand streaming service Tubi is launching in the United Kingdom with a content library of 20,000 movies and TV shows. With almost 80 million monthly active users, Tubi has grown quickly in the U.S. since its debut on the Nielsen Gauge just over a year ago and it is exporting the formula overseas. The new UK service will rely primarily on content from companies including Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment, as well Tubi Originals, arthouse fare and films from Bollywood and Nigeria, known as “Nollywood.” Continue reading Fox Streamer Tubi Seeks to Replicate its U.S. Success in UK