The Walt Disney Company concluded its Upfront advertising sales with notable increases in sports and streaming commitments and an overall figure consistent with 2024’s number. Sports was a bright spot, generating close to $4 billion through both linear and addressable platforms including ESPN and others, propelled by double-digit growth in volume for “Monday Night Football” and College Football and a “high single-digit” increase in NBA volume driven largely by the NBA Finals and the half-time and post-game analysis series “Inside the NBA” that ESPN landed starting this year. Continue reading Disney’s Upfront Ad Commitments Led by Sports, Streaming

ABC News will debut an original weekday news show on Disney+. Anchored by James Longman and Rachel Scott, “What You Need to Know” debuts July 21, streaming Monday through Friday beginning at 6:00 a.m. ET and available for 24 hours thereafter on demand. ABC News describes the show as a “short-form series” and “a fast, fresh way to stay ahead of the conversation as viewers start their day.” Formatted for young attention spans, the anchors will deliver headline highlights in an 8-to-10-minute recap. Disney+ President Alisa Bowen says the show offers “smart, bite-sized commentary on the stories that matter most.” Continue reading ABC to Produce Weekday Anchored News Show for Disney+

Moonvalley, the AI startup behind Marey, a high-quality video generator trained exclusively on licensed content, has just put the product in general release. The credits-based subscription pricing ranges from $15 to $150 per month. In addition to ethical training on 1080p native video, Marey also takes a non-traditional approach on its user interface, eschewing prompts for what it says is a more creatively intuitive process. “Directors need precise control over every creative decision, plus legal confidence for commercial use. Today we’re delivering both,” says Moonvalley CEO and co-founder Naeem Talukdar. Continue reading Moonvalley’s Production-Tailored AI Marey Publicly Released

Disney has become the latest entertainment giant to put ad inventory on offer through Amazon DSP, the tech giant’s demand-side platform that connects advertisers to channels for programmatic as well as premium ad purchasing and analytics. The integration, to be implemented in the coming months, links the Disney Real-Time Ad Exchange (DRAX) with Amazon DSP, providing direct access to inventory across platforms including Disney+, ESPN and Hulu along with data insights from both companies. The deal is one of many such alliances announced in proximity to the Cannes Lions International Festival of Creativity, where Roku, Netflix and Yahoo also signed up with Amazon DSP. Continue reading Disney Integrates Real-Time Ad Exchange with Amazon DSP

Amazon Ads has entered into an exclusive deal with Roku that will provide “advertisers access to the largest authenticated CTV footprint in the U.S.” The offering will be powered by Amazon DSP — the company’s omnichannel marketing solution. The integration combines Amazon Fire TV users with Roku’s customers for logged-in reach to what Amazon estimates is 80 million Connected TV households, which equals just over 80 percent of CTV households, according to Comscore data. Addressability will also be enhanced across top streaming services integrated with the two operating systems. The deal was announced during the Cannes Lions International Festival of Creativity. Continue reading Amazon Teams with Roku for Exclusive CTV Advertising Deal

Disney+ has toggled its one-off promotions to Always-On Perks that aim to build subscriber loyalty and boost renewals for its flagship streaming service and Hulu. Simultaneously, the company is also launching a program called Disney Pinnacle with game developer Dapper Labs. Disney+ subscribers will have early access to a monthly mystery capsule called Disney Pinnacle by Dapper Labs that comes with a $10 Dapper Credit. Subscribers will have access to discounts and various perks from the entertainment giant and its partners. Always-On Perks participants could win tickets to the “Freakier Friday” world premiere or a four-night cruise on the Disney Destiny. Continue reading Disney+ Offers Perks and Fan Experiences with New Program

Disney’s ESPN all-access streaming app, priced at $30 per month for an “unlimited” package, will roll out this fall. Those who subscribe as part of a Disney+ and Hulu ad-supported bundle will get all three services for $36 per month, discounted to $30 per month for customers who sign up at launch. Included in the new app — simply named “ESPN” — will be live NFL, NBA, college football and basketball games as well as programming from sister services ESPN2, the SEC Network and ESPN on ABC. The package will also feature new betting tie-ins, fantasy products, documentaries and studio programming. A “select” plan starts at $12 per month. Continue reading ESPN Announces Its New Streaming App Will Launch This Fall

FOX One is the brand name of the aggregated portfolio of FOX’s direct-to-consumer streaming products, due to launch this fall as a subscription service ahead of the NFL and college football seasons. The package bundles FOX sports, news and entertainment content including cable and local stations and the FOX broadcast network. Fox Corporation CEO Lachlan Murdoch floated the news during Monday’s earnings call, also reporting that revenue was up 27 percent year-over-year to $4.37 billion. A launch date and pricing for FOX One will be shared at a later date. Continue reading All-In FOX One Streaming Platform to Launch Later This Year

Disney revenue hit $23.6 billion during the recent quarter, a 7 percent increase year-over-year, with net income vaulting to $3.28 billion, up from a $20 million loss during the same period last year. The results outperformed on the top and bottom lines, sending shares surging by about 10 percent on Wednesday morning. Disney’s strong fiscal second quarter was propelled by better-than-expected Disney+ subscriber growth of +1.4 million subscribers and energetic overall performances in Entertainment as well as Experiences. The icing on the earnings cake was news of a new theme park planned for Abu Dhabi, announced by CEO Bob Iger. Continue reading Disney Reports Strong Quarter, Announces New Theme Park

The Walt Disney Company, which last year invested $1.5 billion in Epic Games and its “Fortnite” online gaming franchise, has unveiled plans for what is being called its biggest “Star Wars” collaboration with the platform “Fortnite: Galactic Battle.” Rolling out beginning May 2, the new battle royale season is a five-part saga where players will experience new “Star Wars” gameplay each week through early June. While Disney-owned Lucasfilm and Epic’s “Fortnite” have joined forces before to mount battle royale seasons with “Star Wars” characters, the “Galactic” effort is said to be its most expansive collaboration to date. Continue reading Star Wars Coming to Fortnite in New ‘Galactic Battle’ Season

During Nvidia’s GTC AI Conference in San Jose earlier this month, VP and GM of Media & Entertainment Richard Kerris presented the Nvidia Media2 initiative that builds on the company’s Blackwell GPU foundation to enable real-time AI solutions for all aspects of media production workflows. His talk showcased a broad range of generative AI breakthroughs in real-time ray tracing and VFX, video search and summarization, and musically-based sound effects (SFX). Kerris also shared insights on the media industry’s reception to AI thus far and humbly implored the audience to consider using such technology as an effective new tool for storytelling. Continue reading Nvidia Forges AI Initiative to Streamline Production Workflows

Amazon is experimenting with AI dubbing so Prime Video customers globally can experience content from other territories, gaining access more quickly and efficiently to licensed films and TV series. The company is using a hybrid “AI-aided” system in which localization professionals oversee the AI output to ensure quality control. Currently limited to a dozen movies and series that will be AI-dubbed in English and Latin American Spanish, the pilot will expand if the results prove popular with audiences. In December, Netflix experienced backlash against AI-assisted dubbing, with viewers complaining generative mouth adjustments looked unnatural. Continue reading Amazon Prime Video Tests AI Dubbing for Movies and Series

The National Hockey League is testing an animated recap show aimed at drawing young viewers. “NHL Hockeyverse Matchup of the Week” uses NHL Edge Positional Data to turn NHL player into avatars, creating “a visualization of the on-ice action with stunning realism and dynamic movements,” the league says. The half-hour show premiered February 1 featuring a recap of a January 25 game between the Vancouver Canucks and Washington Capitals. Episodes air on the NHL Network and on the NHL YouTube channel in the U.S. and on Sportsnet in Canada and are expected to continue in the Saturday slot. Continue reading NHL Is Turning Players into Avatars in Game Recaps for Kids

Fitting for a trade show long associated with the latest and greatest television sets, this year’s CES featured a panel titled “The Future of Immersive TV.” The panelists, led by moderator Rick Kowalski, senior director of business intelligence for the Consumer Technology Association (CTA), underscored the biggest current challenge for home entertainment is the fragmentation of platforms on which consumers view content. Multimodal content delivery is impacting production workflows and advertising services. From trends in consumer behavior to emerging technologies, the panel speculated about interactive TV, shoppable TV, and the need for consistent experiences. Continue reading CES: TV Industry Adapts to Expansion of Platforms and Devices

In the conference track of CES this year is a lineup of talks and panels on gaming and esports. During the “Generational Shifts: The Evolution of Gaming” panel, moderated by Consumer Technology Association (CTA) Senior Manager of Market Research Steven Hummel, industry executives and thought leaders shared their views on market trends emerging post-pandemic and how those trends are driving gaming across other media. While it is not surprising to hear that the average age of gamers tends to skew younger these days, perhaps the bigger takeaway is that gaming has become the new social media for many. Continue reading CES: Gaming Is the New Social Media for Young Generations