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Disney: Streaming Subscription Growth, Theme Parks Reopen

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August 16, 2021

At the end of Q3, Disney+ had 116 million subscribers, exceeding the 112-115 million analysts had predicted. The most popular content included the Pixar animated feature “Luca,” superhero series “Loki” and live-action film “Cruella.” Meanwhile, Disney Parks, Experiences and Products earned a profit of $356 million. Disneyland in California reopened with limited capacity on April 30 after being closed for 14 months. Disney chief executive Bob Chapek said that park bookings are “really strong” despite the surge of COVID-19 cases with the Delta variant.  Continue reading Disney: Streaming Subscription Growth, Theme Parks Reopen

Disney Announces Project Updates During D23 Expo 2019

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August 26, 2019

During the star-studded D23 Expo in Anaheim the last several days, Disney announced plans for an Epcot transformation, the new Avenger Campus theme park attractions, a retail collaboration that will bring Disney stores to select Target locations, a first-of-its-kind Cirque du Soleil show coming to Disney Springs, a summer 2020 reopening of Disney’s Hotel New York in Disneyland Paris featuring a design based on the Marvel Cinematic Universe, a new port of call for Disney Cruise Lines on Eleuthera, and a new docu-series on the people behind Disney movies and parks. The company also revealed more details of its upcoming streaming video service. Continue reading Disney Announces Project Updates During D23 Expo 2019

Disney Announces Mobile App Toys that Turn the iPad into Virtual Play Mat

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September 28, 2011
  • Disney announced this week its AppMATes Mobile Application Toys that use a sensor on the bottom of each toy, which identifies the object to an iPad app (no cable or Bluetooth connection required) and creates a virtual play mat for exploration and games.
  • “The ‘Cars’ toys are meant to be driven across the top of an iPad, interacting with a downloadable ‘Cars 2’ Appmates app, which lets kids drive around courses, race and complete missions,” explains Engadget. “The app will be offered up as a free download through iTunes, and the cars will run $20 for a two-pack — the different toys unlock different features, according to Disney.”
  • “We have cracked the technology code in changing the way kids play with their toys,” said Sunny Lauridsen, director of digital toys for Disney Consumer Products. “Kids will always use toys to play out their favorite Disney stories, but Disney Appmates now allows them to include technology which has become a way of life for them through a beautifully rich app.”
  • According to the press release: “Each toy unlocks different features and content within the app specific to the character, allowing kids to come back over and over to enjoy an imaginative, open-ended play experience using the Appmates toys. Fans can download and test the app by simply using their fingers to drive a virtual car through the world, but the play experience is optimized to come to life with the Appmates toy vehicles.”
  • The toys will be available in October through the Apple Store, Apple Store online, Disney Stores, DisneyStore.com and national retailers.

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