At Disney’s annual meeting, chair/chief executive Bob Iger made several upbeat announcements to shareholders. First, he assured them that regulatory approval of the 21st Century Fox acquisition will close “soon” and that the expanded company will “hit the ground running.” He also revealed that Disney will debut its immersive Star Wars: Galaxy’s Edge experience earlier than expected: May 31 at in Disneyland, and August 29 at Disney World. Other big news was that Disney Plus (also known as Disney+) will carry the company’s entire “Vault” program. Continue reading Disney to Move Its Classic Movies to New Streaming Service

When Disney opens Star Wars: Galaxy’s Edge (which will debut this summer at Disneyland in California and this fall at Disney World in Florida), visitors will discover a multi-faceted, immersive experience that lets them build a droid, learn how to construct a lightsaber, and use their phones to hack data ports. All the while, they will also engage in a struggle for control of the fictional town of Black Spire Outpost. Walt Disney Imagineering exec Scott Trowbridge noted that visitors now want to be more of a participant than a spectator in experiences. Continue reading Disney Brings Immersive ‘Star Wars’ Experience to its Parks

Theme parks have a history of adding mobile games and apps such as “Club Penguin Island” and “Disney Magic Kingdom” to allow visitors to continue their experiences outside the park and encourage return visits. Now, augmented reality and virtual reality are opening the door to other game experiences that may make a transition from peoples’ homes into shared immersive environments in the theme park. Currently, VR gaming, with spending set to exceed $7 billion in 2018, is the most popular use case for the new technology. Continue reading Theme Parks Look to Game IPs for New VR, AR Experiences

During Sunday’s Super Bowl halftime show, about 160 million viewers saw something never seen there before: an army of 300 synchronized drones that morphed from stars to a waving flag above the Houston skyline. That effect was courtesy of the Intel Shooting Star drone system, which also has more serious applications, in search-and-rescue and agriculture among other possibilities. The Shooting Star squad has also performed at Disney World and, last year, set a world record by simultaneously launching 500 UAVs into the sky above Sydney. Continue reading Super Bowl Halftime Show Offers Glimpse into Future of UAVs

In the wake of pay TV subscriber losses and a falloff in content stocks, industry news has recently focused on the impact of the Internet, mobile apps and streaming services on traditional television. Disney chief operating officer Tom Staggs, who most analysts believe will be the successor to CEO Bob Iger, defended the future of ESPN and the programming bundle at an industry conference in Beverly Hills on Thursday. Staggs also suggested that Wall Street had overreacted to recent changes in the business and should not be so quick to dismiss the current model. Continue reading Disney COO Defends the Programming Bundle as TV Evolves

Visitors of Walt Disney World Resort in Orlando can now enter the theme park, check in at FastPass entrances, and buy food and merchandise without ever having to reach for their wallets. That is because Disney recently introduced the MagicBand, a tech enabled wristband that transmits signals to various sensors throughout the theme park so that the consumer experience can be completely hassle-free. Each wristband is personalized and designed to anticipate the needs of anyone visiting the park.  Continue reading MagicBand Offers Seamless Experience for Theme Park Guests

“The Optimist,” developed by Walt Disney Imagineering, is the latest take on the multi-platform experience known as the alternate reality game (ARG). Linked to the Damon Lindelof and Brad Bird film due in 2014 called “Tomorrowland,” the new ARG is part of Disney’s efforts to create new interactive experiences that place its audience members directly in the action and reach beyond the niche ARG audience to attract more people. Continue reading Walt Disney Imagineering Redefining Alternate Reality Games