Disney Plans June Opening for its New Theme Park in China

After a decade of planning and five years construction, The Walt Disney Company is set to open the Shanghai Disney Resort in the spring. The $5.5 billion project is a testament to the growing interest in bringing American entertainment brands to Chinese consumers. The 963-acre theme park, complete with an Enchanted Storybook Castle and a Mandarin version of “The Lion King” musical, is expected to be one of the largest Disney parks in the world. Disney already operates a park in Hong Kong. Continue reading Disney Plans June Opening for its New Theme Park in China

Digital and Physical Home Entertainment Dips Again in 2015

Home entertainment sales dipped last year, especially for DVDs and Blu-ray Discs, which fell 12 percent, one percent more than the drop in 2014. But the numbers, as compiled by the Digital Entertainment Group, aren’t easy to parse, as revealed in competing interpretations of the data. Two things are clear: physical media’s dip is linked to digital media’s rise. And, with revenues of $18 billion, home entertainment is still larger than theatrical box office, which clocked in at $11.1 billion last year. Continue reading Digital and Physical Home Entertainment Dips Again in 2015

CES: Intel Reimagines Experiences with Sensified Computing

Under the theme “Experiences Reimagined,” Intel CEO Brian Krzanich kicked off CES 2016 with a keynote presentation packed with product announcements, collaborations and live demonstrations. Today’s products are designed and defined by experiences, said Krzanich, experiences enabled by technology. With a flair of showmanship, the keynote opened with fireworks, presented not with explosives but a record-setting fleet of illuminated drones, and closed with music played with motion sensors, all of which served to illustrate what Krzanich called “the sensification of computing.” Continue reading CES: Intel Reimagines Experiences with Sensified Computing

‘Star Wars’ Smashes Box Office, Rallies Blockbuster Strategy

On its opening weekend, “Star Wars: The Force Awakens” demolished box office records — as well as the trope that crowds no longer throng to movie theaters, even in the first days. The Walt Disney Company’s latest “Star Wars” movie brought in about $517 million globally, a success that is stunning in its size and scope, and that underscores Hollywood studios’ efforts to focus on repurposing the blockbuster, from “Avatar” to “Frozen.” According to Disney, 3D screenings account for 47 percent of the gross. Continue reading ‘Star Wars’ Smashes Box Office, Rallies Blockbuster Strategy

Disney Partners with Alibaba to Bring OTT Service to China

Having inked a multi-year licensing agreement, Alibaba and The Walt Disney Company will begin pre-sales of DisneyLife, an OTT system aimed to increase sales of movie-related toys and trips to Disneyland. The system’s device will be sold on Alibaba’s online shopping site Tmall starting December 28. Priced at $125, the Mickey Mouse-shaped device comes with a free one-year subscription and lets customers connect to Disney and Pixar movies, cartoon series, e-books, music and games, as well as plan a trip to the Shanghai and Hong Kong Disneyland theme parks.

Continue reading Disney Partners with Alibaba to Bring OTT Service to China

CES: Augmented Reality Getting Ready in the Green Room

While companies prepare to release virtual reality experiences into the consumer market, an increasing flow of money and effort is going toward developing and buying augmented reality (AR) technology and ideas. Augmented reality is any situation where your personal experience with the world around you is enhanced, supplemented, or added to via personally worn technology. The AR space is getting busy and increasingly crowded as companies position themselves to secure a piece of a new media ecosystem that is projected to yield $120B in revenue by 2020. Continue reading CES: Augmented Reality Getting Ready in the Green Room

Movie Trailers Proliferate, Building Fervor, Fan Engagement

The number of trailers for franchise blockbusters has skyrocketed, flooding YouTube, Facebook and other platforms. “Star Wars: The Force Awakens” counts 17 trailers, teasers and ads thus far. Today’s trailer looks much more like entertainment than an ad, linking to past franchise chapters, teasing out the identity of shadowy or hooded characters, and generally amping up anticipation and heated fan engagement before the film even opens. The nested teasers and trailers dole out details without giving away plot. Continue reading Movie Trailers Proliferate, Building Fervor, Fan Engagement

Netflix Amps Up Original Content, Pushes for Global Presence

At the UBS Global Media and Communications Conference, Netflix chief content officer Ted Sarandos said the company is facing pushback from television networks and Hollywood studios balking at selling global rights. Netflix has set the goal of offering service in every country in the world by the end of 2016, in part to offset a slow-down in domestic subscription growth. To do so, the company is committing to 31 original scripted shows slated for 2016, more than double the 15 that aired in 2015. Continue reading Netflix Amps Up Original Content, Pushes for Global Presence

Cyber Monday Sets Sales Records, Mobile Shopping on Rise

While retailers have extended their special online deals before and after Cyber Monday this year, yesterday’s sales are still poised to break records. Adobe reports that by 10:00 yesterday morning, shoppers had already spent a record $490 million. When the numbers are finalized, Adobe predicts the day will represent the biggest e-commerce day on record with $3 billion in sales. Mobile shopping is also on the rise; Adobe notes that 41 percent of shopping visits originated on smartphones and 12 percent from tablets. Continue reading Cyber Monday Sets Sales Records, Mobile Shopping on Rise

MPAA Wins Injunction in MovieTube Suit, But Battle Continues

The owners and operators of the MovieTube websites are in big trouble — whoever they are. The Motion Picture Association of America won a final default judgment, to the tune of $10.5 million, against the sites. But collecting is going to be a problem, since the MPAA has not been able to identify any of the defendants, and no companies have answered the complaint or engaged in any of the proceedings. Google, Yahoo, Facebook and Twitter, however, filed an amicus brief that could trigger subpoenas in the future. Continue reading MPAA Wins Injunction in MovieTube Suit, But Battle Continues

Google Introduces Star Wars-Themed Customization for Its Apps

Google just debuted a tool that allows users to customize their Google apps with graphics related to “Star Wars,” in anticipation of the December 18 release of “Star Wars: The Force Awakens.” The user chooses the dark side or light side, and Google then redecorates Google Maps, Gmail, YouTube, Search and Android Wear with lightsabers, TIE fighters and other “Star Wars”-themed iconography. Google promises more “Star Wars” tweaks prior to the opening of the movie, which is expected to top “Avatar” in ticket sales. Continue reading Google Introduces Star Wars-Themed Customization for Its Apps

Facebook Pushes 360 Videos, Both Branded and Independent

Facebook, which has begun to build VR-like 360-degree videos into its site, now allows users to enjoy a true VR experience on the Samsung Gear VR. The company also launched a microsite to provide potential 360 filmmakers with best practices, guidelines and FAQs. VR producers, Vrse’s Chris Milk and Aaron Koplin also show the best way to make immersive video. Facebook has jumped into VR to stay fresh and, while offering users a chance to enjoy VR, also add some juice to its own VmaRketing. Continue reading Facebook Pushes 360 Videos, Both Branded and Independent

ABC Developing Original Programming for Streaming Initiative

ABC is said to be exploring a new approach to streaming original content online. Rather than launching a standalone subscription service similar to CBS All Access or NBCUniversal’s upcoming comedy offering Seeso, the network is reportedly planning to introduce new series exclusively through its WatchABC app. In addition to offering expanded original programming on an alternative platform, the Disney-owned network could also use the model as a means of trying out new concepts and talent that could eventually make their way to broadcast television. Continue reading ABC Developing Original Programming for Streaming Initiative

Activision to Open Film/TV Studio to Repurpose Game Library

Gaming company Activision Blizzard is creating an internal film/TV studio, headed by former Walt Disney Company executive Nick van Dyk, to produce content based on its 1,000-title library. The first production is animated TV series “Skylanders Academy,” based on the “Skylanders” game that’s earned $3+ billion since its 2011 launch. The first film is likely to be based on “Call of Duty.” This move comes on the heels of Activision’s stated intent to acquire King Digital Entertainment, creator of “Candy Crush,” for $5.9 billion. Continue reading Activision to Open Film/TV Studio to Repurpose Game Library

Big Data Summit: “Data Is a Tidal Wave” Overwhelming Experts

On the first day of Variety’s Big Data Summit, the main takeaway was that data — from online, set-top boxes, smartphones and even retail sales — has become a tidal wave that threatens to overwhelm even data experts. The industry needs data scientists capable of searching through the mass of data to find nuggets of insight and actionable data, making them highly sought-after, or, as AOL Publisher Platforms global head Tim Mahlman said, “rock stars.” “You can get lost (in data) if you’re not smart about it,” he said. Continue reading Big Data Summit: “Data Is a Tidal Wave” Overwhelming Experts